TATA IPL 2026 Becomes Most-Watched Season Ever, Reaches 1.2 Billion Viewers: JioStar
JioStar says TATA IPL 2026 became the most-watched season in IPL history, reaching over 1.2 billion viewers, generating 870 billion minutes of watch-time and delivering record digital growth.
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JioStar has announced record viewership for the TATA IPL 2026, with the tournament being the most-watched season in the history of the league across television and digital platforms.
“The season had over 1.2 billion viewers, up 7% year-on-year, and cemented the Indian Premier League as one of the world’s biggest sporting and entertainment properties,” said the broadcaster.
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Watch-Time Touches 870 Billion Minutes:
According to reports, driven by dramatic performances, emerging stars and high-stakes contests, the tournament generated a cumulative 870 billion minutes of watch-time across platforms.
The season culminated with Royal Challengers Bengaluru winning their second IPL title in a row and the final being the most-watched IPL match ever.
More than 400 million people across screens watched the championship clash, the highest number for a match in the tournament’s history, according to JioStar.
Digital Viewership Continues to Surge:
The 2026 edition also saw strong growth on digital platforms, with changing consumer viewing habits being underlined.
Digital video views reached 25 billion, up 8% year-on-year, while Connected TV (CTV) consumption increased by 22%, showing the increasing convergence of television-scale audiences with digital viewing experiences.
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The broadcaster said that growth in digital during the season was driven by affluent consumers and younger audiences.
Regional language consumption emerged as another major growth engine for the tournament.
According to JioStar, regional-language watch-time share on digital platforms increased by 33%, reflecting rising demand for local-language sports content and more personalised viewing experiences.
The trend further strengthens the role of regional feeds in expanding cricket's reach across diverse audiences.
