Snapchat Says Advertiser Base In India Has Grown 10x In Two Years

Snap Inc. has reported a tenfold increase in the number of advertisers on its platform in India over the past two years, highlighting growing adoption of its advertising products among brands seeking to reach younger consumers.

The company also said the number of advertisers spending consistently across all four quarters has tripled over the same period, a sign of deeper engagement from brands and agencies on the platform.

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Gen Z Focus:

According to reports, Snap said the growth has been driven by rising adoption of augmented reality (AR) advertising, chat-based ad formats and AI-powered advertising solutions. The platform has more than 250 million users in India and is seeing growing advertiser interest from sectors like fashion, beauty, entertainment, food delivery, quick commerce, sports and retail.

“On this development, Pulkit Trivedi, Managing Director, India, Snap Inc., said, “The company has been focused on building advertising products that align with the way Gen Z users communicate.

“We have been deliberate about building an ecosystem of advertising solutions rooted in how Gen Z communicates and engages today. Snapchat is the only platform that offers a multi-format ads stack suite comprising AR, video and high-attention ads on chat, focused on driving meaningful outcomes for brands and businesses,” Trivedi said.

“The momentum we are seeing in India reflects a broader shift toward immersive, engagement-led marketing. We believe we are leading this opportunity as brands transition towards more meaningful ways to engage consumers,” he added.

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Brand Endorsement:

Brands on the platform pointed to the effectiveness of Snapchat’s ad formats in driving engagement and business results.

Snapchat has become a key channel to connect with younger consumers with immersive and interactive experiences', said Rohit Kapoor, CEO of Swiggy Food Marketplace.

“Snapchat has proven to be a highly innovative and impactful channel for Swiggy, allowing us to natively insert our brand into the visual conversations of India’s Gen Z through high-attention Chat surfaces and immersive AR,” Kapoor said.

Similarly, Sahibjeet Singh Sawhney, Marketing Head, Zomato, said the platform’s mix of video, ar and Sponsored Snaps allow brands to create more engaging experiences for consumers.

Industry stakeholders also pointed to the increasing importance of Snapchat in media plans for younger audiences. “Ashwin Padmanabham, COO, South Asia at WPP Media, said, “More and more brands are seeing Snapchat as a platform that can no longer be ignored, with Gen Z shaping buying decisions and household consumption.