Titan’s Edge Taps Jim Sarbh for New ‘Engineered with HeART’ Campaign
Titan Edge has launched its ‘Engineered with HeART’ campaign featuring Jim Sarbh, highlighting the blend of engineering and design while celebrating the legacy behind the brand’s iconic watch collection.
SociapaHQ
Titan's premium watch brand Edge has unveiled a new campaign featuring actor Jim Sarbh under the theme ‘Engineered with HeART’, celebrating the intersection of engineering precision and artistic design that has defined the watch collection over the years.
The campaign coincides with the release of ‘Made in India: A Titan Story’, a series on Amazon MX Player that chronicles Titan’s journey and the people who played a pivotal role in shaping India's watchmaking industry.
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Check out the campaign here:
Celebrating the Legacy of Innovation
According to Titan, the campaign explores how innovation is driven not only by technical excellence but also by creativity and imagination.
At the centre of the initiative is the Edge Fumage collection, a premium range featuring ceramic construction and distinctive fumé dial designs. Through the campaign, Titan aims to highlight the craftsmanship, design philosophy and engineering expertise behind the collection.
The brand said the campaign reflects the same spirit of innovation that helped establish Edge as one of India's most recognisable watch collections.
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Jim Sarbh Steps Into Titan’s History
Adding to the collaboration is Sarbh’s Made in India: A Titan Story, in which he plays Xerxes Desai, the former Titan executive who is largely credited with building the company’s watch business and spearheading the development of the Edge brand.
Speaking about the association, Sarbh said, “Titan’s story is one of conviction, creativity and courage. Playing Xerxes Desai gave me an insight into the phenomenal vision behind the brand and the people who made it. That's what I like about Edge that it continues the same spirit. It is a product of precision, but also of imagination.”
