Too Faced India Launches New Concealer Campaign Featuring Sahher Bambba
Too Faced India launches a new Born This Way concealer campaign featuring Sahher Bambba, highlighting versatile, natural-looking coverage.
SociapaHQ
Actress Sahher Bambba stars in the new campaign for Born This Way Super Coverage Multi Use Sculpting Concealer by Too Faced India.
The campaign focuses on a natural, skin-like complexion, demonstrating the product’s ability to be used in a variety of makeup routines. The campaign film showcases beauty close-ups and complexion transformation of Bambba as she incorporates the concealer into her everyday makeup routine.
The film demonstrates the four-in-one function of the product and how it can be used to conceal, brighten, sculpt and highlight while delivering a naturally perfected finish.
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Natural Beauty Focus:
For Bambba, makeup was always about enhancing, not changing one's look. She added that the Too Faced concealer gives her the confidence of flawless-looking skin while being light and natural.
Coconut Water, Alpine Rose and Hyaluronic Acid are in the Born This Way Super Coverage Multi Use Sculpting Concealer. Too Faced says this provides full coverage with a lightweight, skin-like finish and lasts up to 12 hours.
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The product is used to hide imperfections, contour, highlight and retouch and the brand says it is hydrating, crease-resistant, non-comedogenic and photo friendly with no flashback. It can be used over or under makeup.
The campaign positions the concealer around versatility and natural-looking beauty, while extending Too Faced India's communication around its Born This Way range.
