Tag: Digital Marketing News

Campaigns
AJIO’s ‘Offended Moms’ Group Takes on Bad Gift Blunders

AJIO’s ‘Offended Moms’ Group Takes on Bad Gift Blunders

Ahead of Mother’s Day, AJIO unveils a witty “Movement of Offended Mothers” short...

Campaigns
Shah Rukh Khan Joins Harpic, Ushering a New Cleanliness Era

Shah Rukh Khan Joins Harpic, Ushering a New Cleanliness...

Reckitt appoints Shah Rukh Khan as Harpic ambassador, replacing Akshay Kumar in...

Business Spotlight
Amitabh Bachchan Becomes Tara Gaming Co-Founder, Leveling Up India’s Play

Amitabh Bachchan Becomes Tara Gaming Co-Founder, Leveling...

Bollywood legend Amitabh Bachchan joins Tara Gaming as co-founder—infusing the mobile...

Campaigns
Mother Dairy Scoops Up Summer Sales with Delhi NCR OOH Blitz

Mother Dairy Scoops Up Summer Sales with Delhi NCR OOH...

Mother Dairy rolls out vibrant ice-cream billboards and bus-shelter ads across Delhi...

Inside Edge
Indian Railways Leverages Luck to Curb Ticketless Travel Nationwide

Indian Railways Leverages Luck to Curb Ticketless Travel...

Indian Railways trials game-of-chance app nudge—rewarding lucky passengers with...

Campaigns
Cantabil’s “Own the Spotlight” Campaign Shines on Spring/Summer Collection

Cantabil’s “Own the Spotlight” Campaign Shines on Spring/Summer...

Cantabil unveils its Spring/Summer 2025 “Own the Spotlight” line, highlighting bold...

Campaigns
Dinshaw’s Unveils “Dildaar Dinshaw’s” Summer Campaign, Reinventing Classic Sweets

Dinshaw’s Unveils “Dildaar Dinshaw’s” Summer Campaign,...

Heritage confectioner Dinshaw’s introduces “Dildaar Dinshaw’s” summer campaign—quirky...

Inside Edge
Rs 30,000 Crore Question: Why FMCG Still Dominates Indian Advertising

Rs 30,000 Crore Question: Why FMCG Still Dominates Indian...

FMCG accounts for over ₹30,000 crore in ad spend—outpacing auto and finance—driven...

Inside Edge
Champak Magazine’s ‘RoboDog’ Spat with BCCI Fetches National Spotlight

Champak Magazine’s ‘RoboDog’ Spat with BCCI Fetches National...

Children’s publisher Champak and BCCI clash over trademark “Champ,” after robot-dog...

Inside Edge
Netflix India Launches Immersive Storytelling Experience at Waves 2025 Festival

Netflix India Launches Immersive Storytelling Experience...

At Mumbai’s Waves 2025 media fest, Netflix India debuts a multi-sensory, interactive...

Campaigns
Vishal Dadlani Voices Heartfelt Labour Day Anthem for Sugee Group

Vishal Dadlani Voices Heartfelt Labour Day Anthem for Sugee...

Sugee Group enlists Vishal Dadlani to sing a stirring Labour Day tribute—melding...

Campaigns
Godrej’s Labour Day Salute: Celebrating an Inclusive Workforce

Godrej’s Labour Day Salute: Celebrating an Inclusive Workforce

Godrej Consumer Products releases an emotive Labour Day film spotlighting its diverse...

Campaigns
Philips’ Precision Play: AI on Your Face for India’s Grooming Elite

Philips’ Precision Play: AI on Your Face for India’s Grooming...

Philips launches AI‑driven skin analysis via app and device, targeting India’s grooming...

Campaigns
Jordan’s Epic: A Seven‑Minute Film Featuring Luka Dončić’s Court Magic

Jordan’s Epic: A Seven‑Minute Film Featuring Luka Dončić’s...

Jordan Brand releases cinematic short starring Luka Dončić, merging slow‑motion...

Campaigns
Home Credit India’s “Upgrade Karein”: Life Ke Scenes Campaign Unfolds

Home Credit India’s “Upgrade Karein”: Life Ke Scenes Campaign...

Home Credit India debuts “Upgrade Karein” campaign—spotlighting everyday life moments...

Campaigns
Jonas Meets Foam: Joe Jonas and Heineken’s Social Media Apocalypse

Jonas Meets Foam: Joe Jonas and Heineken’s Social Media...

Heineken enlists Joe Jonas in a tongue‑in‑cheek apocalypse scenario, blending humor,...