Tag: Marketing

Industry
Catalyst 2.0 Drives IPL 2025 Sponsorship and Sports Innovation

Catalyst 2.0 Drives IPL 2025 Sponsorship and Sports Innovation

Catalyst 2.0 drives IPL 2025 sponsorships and redefines sports marketing by blending...

Campaigns
Grey India Strengthens its Team with Varun Kohli

Grey India Strengthens its Team with Varun Kohli

Grey India appoints Varun Kohli as Senior Vice-President, Business – North to strengthen...

Industry
How KFC Became a Christmas Tradition in Japan

How KFC Became a Christmas Tradition in Japan

KFC became a Christmas tradition in Japan. Learn about the marketing strategy and...

Inside Edge
ABP Network Names Sumanta Datta as New Chief Executive Officer

ABP Network Names Sumanta Datta as New Chief Executive...

ABP Network Appoints Industry Veteran Sumanta Datta as CEO, Bringing 30 Years of...

Industry
TVS Jupiter’s New Campaign: More Than Just a Scooter

TVS Jupiter’s New Campaign: More Than Just a Scooter

TVS Motor Company's new TVS Jupiter, with its 29 new features, is taking the market...

Industry
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Infloso Launches "Molly": AI Game-Changer for Marketing

Infloso Launches "Molly": AI Game-Changer for Marketing

In its professional video, molly showcases its ability to execute several obligations...

Campaigns
Wavemaker India wins integrated media mandate for Taco Bell

Wavemaker India wins integrated media mandate for Taco...

Wavemaker orchestrates the campaign, with Media.Monks and Creativeland Productions...

Campaigns
Hashtag Orange Wins Media Mandate for Dish TV's Watcho App

Hashtag Orange Wins Media Mandate for Dish TV's Watcho...

Hashtag Orange is tasked with brand building and performance marketing for Dish...

Industry
LEGO Group Selects Publicis One as Global Media Agency

LEGO Group Selects Publicis One as Global Media Agency

LEGO Group has chosen Publicis One as its global media agency after an 18-month...

Industry
India's T20 Victory and Kohli-Sharma Retirement Spark Brand Value Debate

India's T20 Victory and Kohli-Sharma Retirement Spark Brand...

As India celebrates the T20 win, experts discuss how Sharma and Kohli's retirement...

Industry
Harmonize branding and performance: Leverage marketing to amplify concert impact

Harmonize branding and performance: Leverage marketing...

Brand building and marketing can enhance concert experiences by increasing reach,...

Campaigns
OpraahFx launches 'OhsoFunny' to enter meme marketing

OpraahFx launches 'OhsoFunny' to enter meme marketing

OhsoFunny' targets brands aiming to harness the power of memes for marketing campaigns,...

Campaigns
Urban Company uses Meta for hyperlocal marketing of weekly cleaning subscriptions

Urban Company uses Meta for hyperlocal marketing of weekly...

Urban Company partnered with Nash8 to produce films tailored to Meta's platform,...

Campaigns
Top Ads of the Week: Durex, Samsung, Manforce, and More

Top Ads of the Week: Durex, Samsung, Manforce, and More

Week 3 of May showcased standout ads from Durex, Samsung, Manforce, and others,...

Campaigns
Pepperfry: Style your home to match your unique personality

Pepperfry: Style your home to match your unique personality

Pepperfry launches its 'Fashion for Home' campaign, inspiring stylish home decor...

Industry
FMCG: Ads not catching up with sales speed?

FMCG: Ads not catching up with sales speed?

Financial reports from major FMCG companies reveal a declining ratio of ad spending...