Tag: Marketing
KFC Bets on Creators, Culture and Value to Win Gen Z
KFC India is targeting Gen Z with creator collaborations, digital campaigns, AI-driven...
Faasos Opens First Airport Store at Mumbai T2
Faasos opens its first airport store at Mumbai T2, expanding its omnichannel presence...
Maaza Celebrates 50 Years With Postal Tribute
Maaza celebrates 50 years with an India Post Special Cover, honouring India's mango...
Nykaa Turns Hot Pink Sale Deliveries Into Celebrity Surprise...
Nykaa turns Hot Pink Sale deliveries into surprise experiences with celebrities...
BCCI Invites Bids for New Title Sponsor, Releases Tender...
BCCI has invited bids for its new title sponsorship rights, with the tender process...
Brands Turn Viral Empire State Building Proposal Into a...
A viral Empire State Building proposal inspired brands including Savana, Canva,...
From Cute Elephant To Viral Marketing: How Brands Are Jumping...
Brands including ChatGPT India, Google India and Bewakoof are using the viral elephant...
Nike Adidas Nostalgia Strategy Brings Football Legends...
Nike and Adidas revisit football legends in new campaigns, using nostalgia to spark...
AI Tricks Industry As Fake Amul Ad Goes Viral Fast
A fake AI-generated Amul ad fooled audiences and marketers, highlighting how easily...
Plum BodyLovin refreshes identity with bold playful matcha...
Plum BodyLovin launches its 2.0 rebrand with quirky content, matcha themed storytelling,...
Imagicaa reimagines faith experiences with immersive devotional...
magicaa expands into devotional tourism with its Shirdi park, blending spirituality,...
Tata Power inspires mindful energy choices through Earth...
Tata Power Renewables highlights impact of daily energy choices through its Earth...
WPP India pushes integration to reshape creative agency...
WPP restructures its creative operations in India to enable better collaboration,...
Madhusudan connects with everyday India through Akshay...
Madhusudan launches a TVC with Akshay Kumar, focusing on relatable storytelling...
Parle manages rising costs as Parle G demand remains strong
Parle faces pressure from LPG crisis and rising input costs, yet steady Parle G...
Kelvinator freezes Mumbai moment to showcase powerful cooling...
Kelvinator uses a frozen live performer at Carter Road to demonstrate AC cooling...
