Tag: Marketing

Campaigns
Pepperfry: Style your home to match your unique personality

Pepperfry: Style your home to match your unique personality

Pepperfry launches its 'Fashion for Home' campaign, inspiring stylish home decor...

Industry
Regional Language Dominates Political Advertising in India's Historic Election: Insights & Strategies

Regional Language Dominates Political Advertising in India's...

Explore the shift towards regional language advertising in India's massive elections,...

Industry
FMCG: Ads not catching up with sales speed?

FMCG: Ads not catching up with sales speed?

Financial reports from major FMCG companies reveal a declining ratio of ad spending...

Campaigns
Kiara Advani joins Libas as brand ambassador, enhancing brand allure

Kiara Advani joins Libas as brand ambassador, enhancing...

Kiara Advani showcases the brand's spring-summer collection in their latest campaign,...

Industry
TRESemmé Partners with Actress Ananya Panday: Celebrating Style and Confidence

TRESemmé Partners with Actress Ananya Panday: Celebrating...

Joining forces, TRESemmé and Ananya Panday showcase the latest trends, styling tutorials,...

Industry
Amazon Defies Himalayan Challenge: Delivering Smiles at 4500 Feet Above Sea Level

Amazon Defies Himalayan Challenge: Delivering Smiles at...

The documentary asserts Amazon's exclusive capability as the solitary e-commerce...

Industry
D2C Brands Transition: Embracing TV+Print for Effective Brand Building Strategies

D2C Brands Transition: Embracing TV+Print for Effective...

Experts suggest traditional media's wide reach is vital for building brand awareness...

Campaigns
Is digital marketing a promising career option for year 2024?

Is digital marketing a promising career option for year...

Through digital marketing, brands can personalize messages and offers, utilizing...

Analysis
Small firms become major contributors to digital ad spending in India

Small firms become major contributors to digital ad spending...

Experts foresee startups and SMBs revolutionizing advertising by injecting innovation...

Analysis
FMCG Giants Boost Ad Spending Amidst Improved Margins and Economic Positivity

FMCG Giants Boost Ad Spending Amidst Improved Margins and...

Ad spend will predominantly target TV, especially sports and news channels, along...

Campaigns
Brands Illuminate 75th Republic Day with Creativity and Patriotism

Brands Illuminate 75th Republic Day with Creativity and...

Brands celebrated Republic Day by highlighting various professions and portraying...

Campaigns
McDonald's Happy Bags: Turning Billboards into Upcycled School Essentials

McDonald's Happy Bags: Turning Billboards into Upcycled...

McDonald's India - North and East transforms marketing materials into sustainable...

Industry
Indian FMCG sector is better than the rest of the world

Indian FMCG sector is better than the rest of the world

Sudhir Sitapati underscores the pivotal role of advertising in India's FMCG industry,...

Campaigns
Zomato guides Mumbai Metro riders to 'Chaatkopar' in innovative collaboration

Zomato guides Mumbai Metro riders to 'Chaatkopar' in innovative...

Zomato delighted commuters by seizing control of the Mumbai Metro's PSA system,...

Campaigns
Love Quest: #SeektheHiddenPrizes with Hide & Seek Cookies - A Valentine's Day Treasure Hunt Extravaganza!

Love Quest: #SeektheHiddenPrizes with Hide & Seek Cookies...

Embark on a romantic journey with Parle Hide & Seek's '#SeektheHiddenPrizes' campaign....

Analysis
2024: GenAI's pivotal moment in the marketing landscape beckons?

2024: GenAI's pivotal moment in the marketing landscape...

Generative AI transforms marketing, but Media Mix Modelling's complexity demands...