Tag: Marketing

Industry
From Cute Elephant To Viral Marketing: How Brands Are Jumping On The Internet’s Latest Obsession

From Cute Elephant To Viral Marketing: How Brands Are Jumping...

Brands including ChatGPT India, Google India and Bewakoof are using the viral elephant...

Campaigns
Nike Adidas Nostalgia Strategy Brings Football Legends Back Into Spotlight

Nike Adidas Nostalgia Strategy Brings Football Legends...

Nike and Adidas revisit football legends in new campaigns, using nostalgia to spark...

Campaigns
AI Tricks Industry As Fake Amul Ad Goes Viral Fast

AI Tricks Industry As Fake Amul Ad Goes Viral Fast

A fake AI-generated Amul ad fooled audiences and marketers, highlighting how easily...

Campaigns
Plum BodyLovin refreshes identity with bold playful matcha driven rebrand

Plum BodyLovin refreshes identity with bold playful matcha...

Plum BodyLovin launches its 2.0 rebrand with quirky content, matcha themed storytelling,...

Campaigns
Imagicaa reimagines faith experiences with immersive devotional park in Shirdi

Imagicaa reimagines faith experiences with immersive devotional...

magicaa expands into devotional tourism with its Shirdi park, blending spirituality,...

Campaigns
Tata Power inspires mindful energy choices through Earth Day campaign

Tata Power inspires mindful energy choices through Earth...

Tata Power Renewables highlights impact of daily energy choices through its Earth...

Business
WPP India pushes integration to reshape creative agency ecosystem

WPP India pushes integration to reshape creative agency...

WPP restructures its creative operations in India to enable better collaboration,...

Campaigns
Madhusudan connects with everyday India through Akshay Kumar campaign

Madhusudan connects with everyday India through Akshay...

Madhusudan launches a TVC with Akshay Kumar, focusing on relatable storytelling...

Campaigns
Parle manages rising costs as Parle G demand remains strong

Parle manages rising costs as Parle G demand remains strong

Parle faces pressure from LPG crisis and rising input costs, yet steady Parle G...

Campaigns
Kelvinator freezes Mumbai moment to showcase powerful cooling performance

Kelvinator freezes Mumbai moment to showcase powerful cooling...

Kelvinator uses a frozen live performer at Carter Road to demonstrate AC cooling...

Campaigns
Kansai Nerolac tests paint strength with bold near space experiment

Kansai Nerolac tests paint strength with bold near space...

Kansai Nerolac sends its exterior paint to near space, showcasing durability through...

Business
Unilever bets on creators to reshape future of global marketing

Unilever bets on creators to reshape future of global marketing

Unilever plans to collaborate with 300000 creators, signaling a shift toward influencer-led...

Campaigns
Youva taps Naruto fandom to make stationery cool again

Youva taps Naruto fandom to make stationery cool again

Navneet’s Youva partners with Naruto to launch themed stationery, using anime fandom...

Campaigns
Diet Coke disappears from shelves as supply pressures quietly rise

Diet Coke disappears from shelves as supply pressures quietly...

Diet Coke faces shortages in India as West Asia tensions and aluminum supply issues...

Campaigns
Adidas India builds intrigue with Ranveer Singh teaser campaign

Adidas India builds intrigue with Ranveer Singh teaser...

Adidas India drops a cryptic teaser with Ranveer Singh, creating curiosity and social...

Campaigns
Nykaa celebrates 14 years with giant cake at Bandstand

Nykaa celebrates 14 years with giant cake at Bandstand

Nykaa marks its 14th birthday with an interactive cake installation at Bandstand,...