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Campaigns
Sirca Paints Engages ONEDIGITAL for Design-Driven Creative Communication Mandate

Sirca Paints Engages ONEDIGITAL for Design-Driven Creative...

Sirca Paints India appoints ONEDIGITAL as creative agency, tasking them with integrated...

Business Spotlight
Perplexity AI Teams with Motorola to Embed Smart Search, Assistant

Perplexity AI Teams with Motorola to Embed Smart Search,...

Perplexity AI and Motorola join forces to pre-install AI search and virtual assistant...

Campaigns
Enormous Channels Chalk-Fight Nostalgia in BGMI’s “Everybody Loves a Good Fight”

Enormous Channels Chalk-Fight Nostalgia in BGMI’s “Everybody...

Krafton’s BGMI ad film “Everybody Loves a Good Fight,” by Enormous, maps schoolyard...

Inside Edge
Tinder Launches “Ex-Press Disposal Truck” Helping Singles Move On

Tinder Launches “Ex-Press Disposal Truck” Helping Singles...

Tinder India’s “Ex-Press Disposal Truck” collects old hoodies from ex-partners,...

Campaigns
Lotte’s 4D “Krunch” Ice Cream Immerses India in K-Wave Cool

Lotte’s 4D “Krunch” Ice Cream Immerses India in K-Wave...

Lotte India debuts Krunch, a Korean-inspired 4D ice cream experience—combining layered...

Campaigns
TV Detectives Turn Cake Sleuths in Britannia Gobbles’ New Ad

TV Detectives Turn Cake Sleuths in Britannia Gobbles’ New...

Britannia Gobbles enlists iconic TV detectives in a playful new campaign, solving...

Campaigns
Bhumi Pednekar Fronts Pedigree’s “Love Campaign” for Pet Nutrition

Bhumi Pednekar Fronts Pedigree’s “Love Campaign” for Pet...

Actor Bhumi Pednekar becomes the face of Pedigree India’s “Love Campaign,” emphasizing...

Campaigns
“Kriti’s Bagful of You”: Zouk’s Campaign Celebrates Modern Indian Women

“Kriti’s Bagful of You”: Zouk’s Campaign Celebrates Modern...

Zouk by Zoha Mirza enlists Kriti Sanon for “Bagful of You” campaign, spotlighting...

Campaigns
Beckham’s Bold Choice: Pepsi’s “Your Choice, Your Pepsi” Campaign Launches

Beckham’s Bold Choice: Pepsi’s “Your Choice, Your Pepsi”...

Pepsi teams up with David Beckham for “Your Choice, Your Pepsi” campaign, celebrating...

Business Spotlight
Gujarat Titans Welcome Haier India as Official Electronics Sponsor

Gujarat Titans Welcome Haier India as Official Electronics...

Gujarat Titans appoint Haier India as IPL 2025 Official Electronics Sponsor, integrating...

Campaigns
Intel’s #PadhaiKaFuture Campaign Showcases AI PCs Transforming Student Learning

Intel’s #PadhaiKaFuture Campaign Showcases AI PCs Transforming...

Intel India’s #PadhaiKaFuture campaign positions AI-powered PCs as personalized...

Campaigns
Horlicks Embraces Mischief: Childhood Play Sparks Healthy Growth Campaign

Horlicks Embraces Mischief: Childhood Play Sparks Healthy...

Horlicks India’s new “Mischief = Growth” TVC taps childhood pranks to highlight...

Inside Edge
Kinley Soda Achieves ₹1,500 Crore Revenue: A Sparkling Milestone

Kinley Soda Achieves ₹1,500 Crore Revenue: A Sparkling...

Kinley Soda hits ₹1,500 crore in annual India revenue, driven by flavour innovations,...

Campaigns
Chitale Bandhu’s Mini Bakarwadi Scores Big with IPL Campaign

Chitale Bandhu’s Mini Bakarwadi Scores Big with IPL Campaign

Chitale Bandhu rolls out its first IPL activation for Mini Bakarwadi, blending cricket-themed...

Business Spotlight
Devyani International Acquires Controlling Stake in Biryani By Kilo Parent

Devyani International Acquires Controlling Stake in Biryani...

Devyani International, India’s largest QSR operator, snaps up a controlling stake...

Campaigns
Salman Khan Urges “Rest” in New Bahamas Stress-Busting Campaign

Salman Khan Urges “Rest” in New Bahamas Stress-Busting...

Salman Khan fronts the Bahamas Tourism Board’s “Do Rest” campaign, showcasing island...