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Business Spotlight
Haier Renews Roland-Garros Partnership for 2025

Haier Renews Roland-Garros Partnership for 2025

Haier returns as Roland-Garros partner, blending innovation and sport to connect...

Campaigns
Glucon-D’s ‘Energy Ka Gola’ Keeps Kids Energized This Summer

Glucon-D’s ‘Energy Ka Gola’ Keeps Kids Energized This Summer

Glucon-D’s ‘Energy Ka Gola’ campaign helps kids beat the heat and stay active with...

Business Spotlight
Huda Beauty Returns to Independence Under Huda Kattan

Huda Beauty Returns to Independence Under Huda Kattan

Huda Beauty regains full ownership, becoming an independent brand led by founder...

Inside Edge
Cannes Lions: Chasing the Creative Rush Again

Cannes Lions: Chasing the Creative Rush Again

Cannes Lions inspires agencies and Gen Z to create bold, award-winning campaigns...

Campaigns
Achha Kiya Insurance Liya: GIC’s Heartwarming New Campaign

Achha Kiya Insurance Liya: GIC’s Heartwarming New Campaign

General Insurance Council launches “Achha Kiya Insurance Liya” video series to boost...

Campaigns
Coca-Cola’s Charged Unveils Bold New Look and Mascot

Coca-Cola’s Charged Unveils Bold New Look and Mascot

Coca-Cola’s Charged launches new brand identity and Wolf mascot, symbolizing energy,...

Inside Edge
MSys Technologies Rebrands as Aziro for AI Future

MSys Technologies Rebrands as Aziro for AI Future

MSys Technologies becomes Aziro, focusing on AI-driven innovation and digital transformation...

Business Spotlight
LinkedIn Unveils New Video Ad Tools for B2B Success

LinkedIn Unveils New Video Ad Tools for B2B Success

LinkedIn launches First Impression Ads and CTV solutions as 97% of B2B marketers...

Industry
Alia Bhatt Shines in L’Oréal Paris Gloss Campaign

Alia Bhatt Shines in L’Oréal Paris Gloss Campaign

Alia Bhatt stars in L’Oréal Paris Casting Crème Gloss campaign, celebrating glossy...

Inside Edge
Nykaa Fashion Welcomes Ishaan Khatter and Shanaya

Nykaa Fashion Welcomes Ishaan Khatter and Shanaya

Nykaa Fashion names Ishaan Khatter and Shanaya Kapoor as brand ambassadors, celebrating...

Business Spotlight
RCB’s First IPL Trophy Breaks All Viewership Records

RCB’s First IPL Trophy Breaks All Viewership Records

RCB wins maiden IPL title as JioHotstar sets new digital viewership record with...

Business Spotlight
Virat & Anushka Unveil Dubai’s Surprising Side

Virat & Anushka Unveil Dubai’s Surprising Side

Virat Kohli and Anushka Sharma star in Dubai’s new tourism campaign, sharing romance...

Business Spotlight
Why Tamil Nadu Attracts New FMCG Brands

Why Tamil Nadu Attracts New FMCG Brands

Tamil Nadu’s wealth, unique media, and retail scene make it a top choice for new...

Business Spotlight
Donna Vanni: Delhi’s Leather Art Goes Global

Donna Vanni: Delhi’s Leather Art Goes Global

Donna Vanni blends Indian leathercraft and modern luxury, creating mystical handbags...

Campaigns
AJIO’s Bold Campaign Celebrates Fashion Without Rules

AJIO’s Bold Campaign Celebrates Fashion Without Rules

AJIO’s new campaign for the Big Bold Sale celebrates impulsive, unapologetic fashion...

Campaigns
New York Times, Amazon Ink Landmark AI Content Deal

New York Times, Amazon Ink Landmark AI Content Deal

New York Times and Amazon sign a major AI content deal, granting Amazon access to...