Industry

WhatsApp challenges Indian government in Delhi court, threatens exit

WhatsApp challenges Indian government in Delhi court, threatens...

WhatsApp resists Indian government's originator identification rule, citing privacy...

LUX Centenary: Suhana Khan Joins Iconic Brand, Embracing Beauty Empowerment

LUX Centenary: Suhana Khan Joins Iconic Brand, Embracing...

Celebrate LUX's 100 years with Suhana Khan, embodying confidence and authenticity,...

Bumble's Evolution: Empowering Women in Dating with Opening Moves Feature and Refreshed Identity

Bumble's Evolution: Empowering Women in Dating with Opening...

Bumble introduces Opening Moves, offering women more choice, alongside a revamped...

Godrej Family Announces Division of 127-Year Conglomerate into Two Branches

Godrej Family Announces Division of 127-Year Conglomerate...

Adi and Nadir Godrej will oversee Godrej Industries, along with its five listed...

97.9% of Gen Z follow influencers, Mindshare Content Marketing Trends

97.9% of Gen Z follow influencers, Mindshare Content Marketing...

76% of all social content they consume is creator made while 87% spend the most...

Lubi Pumps launches 'Flow Nahi Force' ad with Gujarat Titans

Lubi Pumps launches 'Flow Nahi Force' ad with Gujarat Titans

The brand unveiled an ad campaign starring team players Shubhman Gill, David Miller,...

Soha Ali Khan promotes Tata Simply Better oils, "Soha's choice

Soha Ali Khan promotes Tata Simply Better oils, "Soha's...

TCPL's plant-based brand, Tata Simply Better, launches a digital campaign unveiling...

Navratna Ayurvedic Oil partners with Kapil Sharma for humorous campaign

Navratna Ayurvedic Oil partners with Kapil Sharma for humorous...

Navratna Oil employs TV ads and digital content, featuring Kapil Sharma, to humorously...

Jury Chairs Announced for Abby Awards 2024 Categories at Goafest

Jury Chairs Announced for Abby Awards 2024 Categories at...

Pallavi Chakravarti, Raj Kamble, and Mayuri Nikumbh appointed as Jury Chairs for...

Hindustan Unilever Rebrands Horlicks and Boost Amid Regulatory Changes

Hindustan Unilever Rebrands Horlicks and Boost Amid Regulatory...

This Rebranding follows the Ministry's instruction to e-commerce platforms to avoid...

Elon Musk's Unannounced Beijing Visit Spurs Speculation on Tesla's China Plans

Elon Musk's Unannounced Beijing Visit Spurs Speculation...

Elon Musk aims to meet Chinese officials in Beijing, discussing Full-Self Driving...

Priyagold launches ad with Kiara Advani for new campaign

Priyagold launches ad with Kiara Advani for new campaign

Adding "Snakk" boosted audience interest and drove high engagement, playing a key...

Macho Sporto welcomes Sidharth Malhotra as brand ambassador

Macho Sporto welcomes Sidharth Malhotra as brand ambassador

The brand unveiled a TVC starring Bollywood actor, accompanied by the catchy 'YEH...

Hindustan Unilever's Product Renaming and Regulatory Concerns in India

Hindustan Unilever's Product Renaming and Regulatory Concerns...

HUL rebrands Horlicks and Bournvita as 'functional nutritional drinks' amidst regulatory...

HUL's Q4: Ad and promo spending up 23% vs. 2023

HUL's Q4: Ad and promo spending up 23% vs. 2023

During the quarter that concluded on March 31, 2024, the total advertising expenditure...

Mamaearth CEO: Infosys, LinkedIn, Netflix founders reject work-life balance

Mamaearth CEO: Infosys, LinkedIn, Netflix founders reject...

On LinkedIn, Ghazal Alagh elaborated on the misunderstood nature of work-life balance,...