Parle-G Expands ‘G Maane Genius’ Platform With Multimedia Storytelling Campaign
Parle-G has launched a new multimedia campaign under its ‘G Maane Genius’ platform, using short-format films across TV, OTT, digital and social media to celebrate empathy and human connection.
SociapaHQ
Parle-G has launched a new multimedia campaign which builds on its long-standing brand platform ‘Jo Auron Ki Khushi Mein Paaye Apni Khushi’ with a series of short-format films designed to celebrate empathy, kindness and human connection.
The latest campaign is yet another chapter in Parle-G’s evolving ‘G Maane Genius’ story told over the years in long, mid and bite-sized storytelling formats across multiple media platforms.
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Built for a Multi-Screen Audience:
The campaign is a series of short films, with each one telling an emotionally rich story in less than 20 seconds. It mirrors the evolving way audiences consume content on television, OTT, digital and social media platforms.
Rather than long stories, the films are designed to deliver great emotional punch in a format that is optimised for modern viewing patterns, where audiences are more and more consuming content on multiple screens and with shorter attention spans.
“The campaign will be released across television, OTT, digital and social channels ensuring wide reach while adapting to modern content consumption habits,” Parle-G said.
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Check out the campaigns here:
Commenting on the campaign, Mayank Shah, Chief Marketing Officer, Parle Products, said the initiative seeks to redefine what it means to be a “genius”.
“For decades, Parle-G has celebrated a definition of genius that goes beyond conventional measures of success. With this latest chapter of ‘G Maane Genius’, we wanted to spotlight a quality that is often overlooked today the ability to create happiness for others,” he said.
He added that the biscuit acts as a bridge between people, helping foster comfort, inclusion and connection in everyday situations.
