Analysis
Urban India shifts away from YouTube, WhatsApp, FB, and...
YouTube, WhatsApp, FB & X lost 5-15% users in India over 3 years, but Instagram...
T20 World Cup: Disney Star holds firm on advertising rates
Co-presenting & associate TV sponsorship for 55 matches cost Rs 61.4 cr, while digital...
Google wins amidst intensifying Lok Sabha Elections 2024...
The tech giant has already earned Rs 135 crore this year solely from political advertising,...
Global Phone Shipments Drop by 7.8% in 1Q24, Samsung Takes...
In the first quarter of 2024 (1Q24), global phone shipments declined by 7.8% to...
Videos lose appeal: 33% dip in monthly active users, 2023
Short video platform's monthly users sharply decline from 366 million in 2022 to...
Apple Surpasses 10 Million Shipments in India, Emerges...
Apple in India maintains a tech-savvy, aspirational image, riding the 'premiumization'...
BJP Leads Google Campaign Spending Ahead of Lok Sabha Elections
Google Ads Transparency Centre data reveals video ads prioritize campaign agendas;...
Digital ad growth slows, piquing interest of market analysts...
Debate arises: Consumer influx lowers ad costs; 'slowdown' seen as market correction...
Is retail media accelerating in the digital advertising...
As per industry reports & observers, retail media is the third-fastest-growing advertising...
Programmatic Advertising: The future path for digital marketing...
According to Dentsu e4m Digital Advertising Report 2024, programmatic buying accounted...
Digital growth forecast: 17% surge expected in 2024
Anticipated at Rs 46,565 cr, the Digital AdEx for the year is predominantly fueled...
Auto sector excels in digital AdEx, led by paid search
Auto industry heads highlight sector's growing digital ad spend. Emphasis on search...
Digital AdEx of FMCG matches TV, powered by growth factors
In five years, FMCG's digital advertising expenditure share skyrocketed from 27%...
Small firms become major contributors to digital ad spending...
Experts foresee startups and SMBs revolutionizing advertising by injecting innovation...
Digital Media surpasses combined share of TV, Radio, OOH,...
In 2023, digital media surpassed the combined shares of Television (32%), Radio...
Ad's Green Evolution: Eco-Friendly Revolution in Marketing...
Arvind Nair, Mirum India's VP, delves into ASCI's new guidelines combating greenwashing...
