Campa Among Biggest FMCG Brand Penetration Gainers in 2025: Worldpanel
Campa's household penetration rose to 4.1% in 2025, while beverages led FMCG sector growth, says Worldpanel.
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As per the Brand Footprint India 2026 report by Worldpanel by Numerator, beverages were the fastest-growing FMCG segment in India in 2025 and Campa had one of the highest jumps in brand penetration.
In 2025 household penetration of Campa increased to 4.1% from 1.4% in 2024 and 0.3% in 2023. The brand increased its penetration by 2.7 percentage points this year, placing it among those brands with the largest gains in penetration.
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Campa Among Top Penetration Gainers:
Campa was ranked fifth in the list of brands with the highest gains in penetration, behind Goodknight, Godrej Expert, Maggi and Exo.
The year also saw growth in the broader FMCG market. Consumer Reach Points (CRPs) rose 6 billion to 129 billion in 2025, up from 123 billion in 2024 and 117 billion in 2023. FMCG CRP growth increased to 5.1% from 4.9% a year earlier.
Beverages Lead FMCG Growth:
Beverages registered the quickest CRP growth among FMCG sectors, up 8.6% in 2025 versus 6.6% in 2024.
Foods rose 4.8% with Home Care up 4.6%, Health & Beauty 4.2% and Dairy 5.5%.
Beverages was the fastest growing segment but contributed 8% to total FMCG CRP share. The largest category was Foods at 38% followed by Health & Beauty at 22% Dairy at 18% and Home Care at 13%.
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Performance from leading out-of-home beverage brands was more mixed. Amul held the No. 1 spot with 62 million CRPs, followed by Thums Up at 58 million, Frooti at 55 million, Sprite at 49 million and Maaza at 39 million.
But all five brands suffered declines in their CRPs. Amul fell by 10%, Thums Up by 7%, Frooti by 7%, Sprite by 8% and Maaza by 16%. Maaza saw the steepest fall.
The top five brands stayed the same in rank.
In the wider out-of-home FMCG ranking, Britannia retained the top position with 619 million CRPs, followed by Balaji, Haldiram's, Cadbury and Amul.
Amul entered the top five for the first time. Among notable growth performers, A-One recorded 50% CRP growth, followed by KitKat at 26% and Crax at 19%.
