Foxtale Names Shah Rukh Khan Brand Ambassador
Foxtale names Shah Rukh Khan as brand ambassador and unveils its new ‘Let Your Glow Through’ brand philosophy.
SociapaHQ
Four years after its launch, skincare brand Foxtale has appointed Shah Rukh Khan as its brand ambassador across its serum, moisturiser, sunscreen and face mask categories.
The brand has also introduced a new philosophy, ‘Let Your Glow Through’, marking the next phase of its brand positioning.
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Focus On Skincare From The Source:
Foxtale’s new philosophy is an evolution of its approach to understanding the source of skin concerns and formulating solutions that target them from the source to the surface.
The brand says the philosophy is aimed at helping consumers discover what is already theirs, rather than to encourage them to create a different version of themselves.
“We believe this positioning is very relevant as consumers are under more pressure to do more, to look different and change all the time,” says Foxtale. The brand aims to change the conversation away from the surface with ‘Let Your Glow Thru’ and understand individual skincare needs and address them at the source.
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Shah Rukh Khan Joins Foxtale:
As the brand enters this new chapter, Shah Rukh Khan is part of it. Foxtale says his connection to confidence, authenticity and substance corresponds to the values behind its new philosophy.
Talking about the launch, Romita Mazumdar, Founder and CEO, Foxtale said, “We have always believed that the secret to lasting results is to understand the source and not just treat the surface.
She added that the brand’s approach will continue to be guided by ‘Let Your Glow Thru’ and Shah Rukh Khan was seen as a natural partner as audiences have connected with him not just for what they see but also for who he is.
As it moves into its next chapter, the association is the latest move by Foxtale to establish the brand's identity.
