Tag: Digital Advertising

Industry
Global Ad Market to Hit $772.4 Billion in 2024, Digital Leads

Global Ad Market to Hit $772.4 Billion in 2024, Digital...

Global ad spend is set to hit $772.4 billion in 2024, driven by digital growth,...

Industry
VOX Launches New Ad Formats for Enhanced Brand Engagement

VOX Launches New Ad Formats for Enhanced Brand Engagement

VOX revolutionizes digital advertising with its new format packages. Discover how...

Industry
Hybrid’s Gandharv Sachdeva on the Power of AI in Digital Advertising

Hybrid’s Gandharv Sachdeva on the Power of AI in Digital...

Gandharv Sachdeva, Country Head of Hybrid India, highlighted the transformative...

Campaigns
India's Short-Form Video Boom: A Billion-Dollar Opportunity

India's Short-Form Video Boom: A Billion-Dollar Opportunity

India's short-form video market is booming. Learn how platforms like Instagram Reels...

Industry
Meta to Introduce Ads on Threads in Early 2025, Eyes X's Market

Meta to Introduce Ads on Threads in Early 2025, Eyes X's...

Meta will introduce ads on Threads in 2025, aiming to attract advertisers seeking...

Campaigns
YouTube Shorts Boosts Brands Like Nestlé, Colgate in Print Campaign

YouTube Shorts Boosts Brands Like Nestlé, Colgate in Print...

YouTube Shorts is driving brand growth in India with record-breaking engagement....

Industry
Festive Frenzy: Advertisers Prepare for Record-Breaking Spending Surge

Festive Frenzy: Advertisers Prepare for Record-Breaking...

The event season methods, promoters are bracing for a record-breaking investing...

Business Spotlight
Rapido and PubMatic Partner to Enhance Advertiser Engagement

Rapido and PubMatic Partner to Enhance Advertiser Engagement

Rapido partners with PubMatic to allow advertisers direct engagement with its affluent,...

Campaigns
Amazon's New Ad Celebrates Uncle-Nephew Bond Through Mangoes

Amazon's New Ad Celebrates Uncle-Nephew Bond Through Mangoes

Amazon’s latest campaign, This Summer #DeliverTheLove, highlights an uncle-nephew...

Analysis
Videos lose appeal: 33% dip in monthly active users, 2023

Videos lose appeal: 33% dip in monthly active users, 2023

Short video platform's monthly users sharply decline from 366 million in 2022 to...

Analysis
Digital ad growth slows, piquing interest of market analysts worldwide

Digital ad growth slows, piquing interest of market analysts...

Debate arises: Consumer influx lowers ad costs; 'slowdown' seen as market correction...

Analysis
Is retail media accelerating in the digital advertising competition?

Is retail media accelerating in the digital advertising...

As per industry reports & observers, retail media is the third-fastest-growing advertising...

Campaigns
Is digital marketing a promising career option for year 2024?

Is digital marketing a promising career option for year...

Through digital marketing, brands can personalize messages and offers, utilizing...

Analysis
Small firms become major contributors to digital ad spending in India

Small firms become major contributors to digital ad spending...

Experts foresee startups and SMBs revolutionizing advertising by injecting innovation...

Analysis
Digital Advertising Surpasses TV Industry Amid Economic Challenges in India

Digital Advertising Surpasses TV Industry Amid Economic...

Experts observe TV industry's dependence on major advertisers, while ad growth for...

Industry
2023: Digital advertising's substantial growth redefines the marketing landscape

2023: Digital advertising's substantial growth redefines...

2023 witnessed a 50% surge in Digital Ad impressions, doubling since 2021, showcasing...