Tag: Digital Advertising

Business Spotlight
JioHotstar Appoints Santosh Khandekar as Director for Entertainment Pricing and Ad Products

JioHotstar Appoints Santosh Khandekar as Director for Entertainment...

JioHotstar has appointed Santosh Khandekar as Director for Entertainment Pricing,...

Business Updates
JioStar Says Gaming Ad Ban, Middle East Conflict Hit Q1 Ad Market

JioStar Says Gaming Ad Ban, Middle East Conflict Hit Q1...

JioStar said the gaming ad ban and Middle East conflict impacted Q1 advertising,...

Business Spotlight
ToBe Online Appoints YVS Satyanarayana Murthy as Chief Strategy Officer

ToBe Online Appoints YVS Satyanarayana Murthy as Chief...

ToBe Online has appointed YVS Satyanarayana Murthy as Chief Strategy Officer to...

Business
JioStar Q1 Revenue Rises 14% as IPL, JioHotstar Drive Growth

JioStar Q1 Revenue Rises 14% as IPL, JioHotstar Drive Growth

JioStar reported 14% revenue growth in Q1, driven by IPL 2026, JioHotstar's record...

Campaigns
Nike Adidas Nostalgia Strategy Brings Football Legends Back Into Spotlight

Nike Adidas Nostalgia Strategy Brings Football Legends...

Nike and Adidas revisit football legends in new campaigns, using nostalgia to spark...

Campaigns
AI Tricks Industry As Fake Amul Ad Goes Viral Fast

AI Tricks Industry As Fake Amul Ad Goes Viral Fast

A fake AI-generated Amul ad fooled audiences and marketers, highlighting how easily...

Campaigns
Plum BodyLovin refreshes identity with bold playful matcha driven rebrand

Plum BodyLovin refreshes identity with bold playful matcha...

Plum BodyLovin launches its 2.0 rebrand with quirky content, matcha themed storytelling,...

Campaigns
Imagicaa reimagines faith experiences with immersive devotional park in Shirdi

Imagicaa reimagines faith experiences with immersive devotional...

magicaa expands into devotional tourism with its Shirdi park, blending spirituality,...

Campaigns
Tata Power inspires mindful energy choices through Earth Day campaign

Tata Power inspires mindful energy choices through Earth...

Tata Power Renewables highlights impact of daily energy choices through its Earth...

Business
WPP India pushes integration to reshape creative agency ecosystem

WPP India pushes integration to reshape creative agency...

WPP restructures its creative operations in India to enable better collaboration,...

Campaigns
Madhusudan connects with everyday India through Akshay Kumar campaign

Madhusudan connects with everyday India through Akshay...

Madhusudan launches a TVC with Akshay Kumar, focusing on relatable storytelling...

Campaigns
Parle manages rising costs as Parle G demand remains strong

Parle manages rising costs as Parle G demand remains strong

Parle faces pressure from LPG crisis and rising input costs, yet steady Parle G...

Campaigns
Kelvinator freezes Mumbai moment to showcase powerful cooling performance

Kelvinator freezes Mumbai moment to showcase powerful cooling...

Kelvinator uses a frozen live performer at Carter Road to demonstrate AC cooling...

Campaigns
Kansai Nerolac tests paint strength with bold near space experiment

Kansai Nerolac tests paint strength with bold near space...

Kansai Nerolac sends its exterior paint to near space, showcasing durability through...

Business
Unilever bets on creators to reshape future of global marketing

Unilever bets on creators to reshape future of global marketing

Unilever plans to collaborate with 300000 creators, signaling a shift toward influencer-led...

Campaigns
Youva taps Naruto fandom to make stationery cool again

Youva taps Naruto fandom to make stationery cool again

Navneet’s Youva partners with Naruto to launch themed stationery, using anime fandom...