Tag: Digital Advertising

Analysis
Videos lose appeal: 33% dip in monthly active users, 2023

Videos lose appeal: 33% dip in monthly active users, 2023

Short video platform's monthly users sharply decline from 366 million in 2022 to...

Analysis
Digital ad growth slows, piquing interest of market analysts worldwide

Digital ad growth slows, piquing interest of market analysts...

Debate arises: Consumer influx lowers ad costs; 'slowdown' seen as market correction...

Analysis
Is retail media accelerating in the digital advertising competition?

Is retail media accelerating in the digital advertising...

As per industry reports & observers, retail media is the third-fastest-growing advertising...

Campaigns
Is digital marketing a promising career option for year 2024?

Is digital marketing a promising career option for year...

Through digital marketing, brands can personalize messages and offers, utilizing...

Analysis
Small firms become major contributors to digital ad spending in India

Small firms become major contributors to digital ad spending...

Experts foresee startups and SMBs revolutionizing advertising by injecting innovation...

Analysis
Digital Advertising Surpasses TV Industry Amid Economic Challenges in India

Digital Advertising Surpasses TV Industry Amid Economic...

Experts observe TV industry's dependence on major advertisers, while ad growth for...

Industry
2023: Digital advertising's substantial growth redefines the marketing landscape

2023: Digital advertising's substantial growth redefines...

2023 witnessed a 50% surge in Digital Ad impressions, doubling since 2021, showcasing...

Industry
Google and Meta are under attack: Are brands looking to the open internet?

Google and Meta are under attack: Are brands looking to...

Marketing executives say they are pushing for a shift in digital ad spending habits...

Inside Edge
Ladwa: Empowеring Corporatе Brands to Makе a Diffеrеncе in Road Safеty

Ladwa: Empowеring Corporatе Brands to Makе a Diffеrеncе...

Ladwa Solutions Inc, a lеading providеr of road safety solutions with ovеr 25 years...

Inside Edge
Unveiling ‘Beyond Brunch’ at Grand Hyatt Gurgaon

Unveiling ‘Beyond Brunch’ at Grand Hyatt Gurgaon

Experience a fresh and sustainable approach to brunch at Grand Hyatt Gurgaon. Beyond...

Inside Edge
Sachin Tendulkar and JetSynthesys have announced the release of Sachin Saga Pro Cricket

Sachin Tendulkar and JetSynthesys have announced the release...

With over 30 million downloads, this new game aims to provide mobile gaming aficionados...

Inside Edge
The Amazon-MX Player agreement may not go through

The Amazon-MX Player agreement may not go through

According to sources, the acquisition may be called off due to due diligence difficulties.

Industry
Web3Cafe is a new digital initiative launched by India Today Group

Web3Cafe is a new digital initiative launched by India...

This digital initiative strives to provide up-to-date news and information on the...

Inside Edge
FanCode acquires exclusive digital rights for the FIFA Women's World Cup 2023 in India

FanCode acquires exclusive digital rights for the FIFA...

Australia and New Zealand will host the World Cup beginning on July 20, 2023

Inside Edge
News 1st has unveiled an AI-powered Meta news anchor

News 1st has unveiled an AI-powered Meta news anchor

"News First is at the cutting edge of programming and technological advancement."...

Inside Edge
Elon Musk launches AI startup xAI, Set to build Chat GPT Alternative

Elon Musk launches AI startup xAI, Set to build Chat GPT...

Elon Musk announces the formation of xAI, an alternative to ChatGPT, with the goal...