Sebamed Debunks Hair Fall, Hair Loss Confusion in New Digital Campaign

Sebamed has launched a new digital campaign for its Sebamed Anti-Hairloss Shampoo, aiming to challenge a common misconception in the haircare category that hair fall and hair loss are the same condition.

The campaign is anchored on the message ‘Hair Fall Hair Loss’ and comprises of two digital films to educate consumers to differentiate between the two issues before opting for a treatment.

Conceptualised to generate conversations around one of the most common haircare myths in India, the campaign uses bold visual storytelling to explain that hair fall and hair loss need different solutions.

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Check out the campaign here: 

Science-Backed Education:

The first film employs a powerful metaphor where people brush a generic hair fall product over their scalp as if it was an electric trimmer and their hair vanishes with every stroke. The film ends with a suggestion that using a hair fall product for hair loss can be as damaging as pulling out your own hair, before going into the science of Sebamed Anti-Hairloss Shampoo.

The second film is surreal . A man attempts to repair hair loss from the top of a giant strand of hair , but the problem lies beneath the scalp . The story highlights that hair loss starts at the follicle and must be addressed at the source, not the hair strands.

The campaign is based on the insight that consumers often use the terms hair fall and hair loss interchangeably, regardless of the two conditions have different causes. Hair fall is usually due to external factors like breakage and temporary damage, while hair loss is due to the weakening of hair follicles under the scalp.

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Campaign Objective:

Pranay Rao, Vice President – Marketing, Sebamed, commenting on the campaign said, “Many consumers unknowingly treat the wrong problem due to confusion between hair fall and hair loss. “Years of interchangeability between hair fall and hair loss have led many consumers to unknowingly address the wrong concern. "Through this campaign we wanted to challenge that misconception in a way that is impossible to ignore, by combining bold storytelling with scientific education,” he said.

Mansi Shah, Business Head – Mumbai, Famous Innovations said that the campaign was intended to break the existing assumptions before the product was introduced. “We consciously took the decision to break the assumption before the solution was introduced. “The visual metaphors are intended to make people pause and question what they know and open themselves up to the science that follows,” she said.

The campaign will be rolled out across digital platforms as Sebamed aims to increase awareness around science-backed haircare solutions and educate consumers on how to identify the right treatment for their hair concerns.