POPxo by MyGlamm Partners with AP Dhillon for 2024 Tour

POPxo by MyGlamm, the popular makeup brand known for catering to modern millennials and Gen Z audiences, has joined forces with AP Dhillon as the official beauty partner for his 2024 The Brownprint Tour in India. The collaboration aims to blend two forms of self-expression: beauty and music. The tour will visit Mumbai, Delhi, and Chandigarh in December, where POPxo will add its signature beauty touch to each concert venue, offering fans a chance to enhance their concert experience.

Concert-goers will have access to the exclusive POPxo Beauty Booth, where they can enjoy complimentary makeovers to elevate their look before they step into the vibrant concert atmosphere. With every performance, POPxo ensures fans will look and feel as electrifying as the live music on stage. This collaboration is a perfect fusion of beauty and entertainment, designed to amplify the fans' experience and offer them an opportunity to express their confidence and style.

The tour kicks off in Mumbai on December 7, followed by stops in Delhi on December 14 and Chandigarh on December 20. At each venue, fans can visit the POPxo Beauty Booth, where they will get personalized glam sessions before the concert begins. The booth serves as a space for fans to indulge in self-care, giving them the chance to refresh their look and feel empowered to enjoy the night.

Anika Wadhera, the Group Marketing Director at the Good Glamm Group, shared her excitement about the partnership, saying, “This collaboration is an exciting opportunity to merge music and beauty—two powerful forms of self-expression. AP Dhillon’s The Brownprint Tour is more than just a concert; it's a cultural event, and we are thrilled to be part of it. With POPxo by MyGlamm, we aim to give fans the chance to feel glamorous and confident as they immerse themselves in the concert vibe.”

The collaboration highlights POPxo by MyGlamm’s ongoing commitment to engage with its audience through creative experiences that emphasize beauty and self-expression. By providing fans with the chance to experience beauty transformations before the concert, the brand enhances the overall concert experience, making it even more memorable.

The partnership reflects a growing trend where brands connect with fans at live events, creating an environment where beauty, confidence, and music go hand in hand. As AP Dhillon's music continues to captivate fans, this beauty experience from POPxo by MyGlamm aims to add another layer of excitement and energy to the experience.