Mirinda Launches Global “Smile Please” Platform with Bold New Visual Identity

Mirinda has unveiled a bold new global platform called “Smile Please”, along with a refreshed visual identity designed to bring more joy, energy, and positivity into everyday life. The new brand direction aims to brighten routine moments and encourage people to notice and enjoy small moments of happiness.

The world today often feels busy and stressful, and many people forget to pause and enjoy simple pleasures. Mirinda is positioning itself as a brand that reminds consumers to look at life from a brighter side. With its tangy and refreshing flavour, the drink encourages people to smile more and share that feeling with others.

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Smile-Focused Brand Refresh:

The “Smile Please” platform is built around the idea that a smile is powerful. It can lift moods instantly and inspire positivity in others. Mirinda wants to turn this simple idea into a global movement that spreads joy and emotional connection across different markets.

Alongside this new platform, Mirinda has introduced a fresh visual identity developed in-house by the PepsiCo Design and Innovation team. The new look is described as expressive, modern, and designed with Gen Z consumers in mind. It carries a retro-modern energy while staying bold and vibrant, reflecting the brand’s playful personality.

The updated design features strong typography and Mirinda’s iconic colour palette. It also introduces large, eye-catching fruit-inspired shapes that sit on cans and labels. These shapes are built from semi-circles and are meant to reflect the uplifting feeling of a smile. This creates a clear and recognisable visual style across different product variants.

The brand’s logo has also been reimagined, drawing from its heritage while adding a fresh and youthful feel. The use of bright, saturated colours and high-contrast design helps highlight each flavour while keeping the brand’s confident and optimistic character.

Eugene Willemsen, Chief Executive Officer, International Beverages at PepsiCo, said Mirinda has always represented original self-expression. He explained that the new platform brings this spirit to life in a way that feels fresh, playful, and relevant. He added that in a fast and noisy world, a simple reason to smile can make a real difference, and the campaign encourages people to pause, refresh, and choose moments of joy.

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Smile Chain Launches Globally:

Nitin Bhandari, VP & General Manager- Beverages, PepsiCo India & South Asia, said the refreshed identity and “Smile Please” platform show how the brand is evolving to stay culturally relevant and connect more deeply with consumers. He added that Mirinda has always stood for bold flavour and optimism, and the new direction strengthens its role as a joyful and modern brand.

As part of the campaign, Mirinda is also launching “Smile Chain”, an influencer-led digital activity designed to spread positivity. The idea is to create a chain reaction of smiles as the campaign unfolds online.

The “Smile Please” platform will begin rolling out across Mirinda’s international markets starting today, marking a new chapter for the brand focused on joy, expression, and everyday happiness.