Tag: PepsiCo

Case Study
How Lay’s Is Reinventing a 100-Year-Old Brand by Returning to Its Roots

How Lay’s Is Reinventing a 100-Year-Old Brand by Returning...

Lay’s has unveiled its biggest-ever rebrand, putting real potatoes, ingredient transparency...

Campaigns
PepsiCo India Launches Adrenaline Rush Energy Drink for Gen Z Consumers

PepsiCo India Launches Adrenaline Rush Energy Drink for...

PepsiCo India has launched Adrenaline Rush, a new energy drink brand targeting young...

Industry
PepsiCo India Launches Lay’s Mini Stix In Stick-Format Potato Snack Category

PepsiCo India Launches Lay’s Mini Stix In Stick-Format...

PepsiCo India has announced the launch of Lay’s Mini Stix, the brand’s first potato...

Campaigns
Lay’s Uses Scaled Fan Intimacy To Shape World Cup Campaign

Lay’s Uses Scaled Fan Intimacy To Shape World Cup Campaign

Lay’s expands its World Cup campaign with celebrity-led watch parties and WhatsApp...

Campaigns
Mirinda Launches Global “Smile Please” Platform with Bold New Visual Identity

Mirinda Launches Global “Smile Please” Platform with Bold...

Mirinda has launched its new “Smile Please” global campaign and fresh brand look...

Business
PepsiCo Partners with Formula 1 In Major Five-Year Global Deal

PepsiCo Partners with Formula 1 In Major Five-Year Global...

PepsiCo announces a worldwide partnership with Formula 1 making Sting Energy, Gatorade...

Inside Edge
Chef Manish Mehrotra’s Unique Lay’s Honey Chilli Dish Delights Nehru Place

Chef Manish Mehrotra’s Unique Lay’s Honey Chilli Dish Delights...

Join the exciting WaysToLays Food Truck in Nehru Place, where Chef Manish Mehrotra...

Industry
Jubilant FoodWorks Signs Landmark Deal with Coca-Cola in India

Jubilant FoodWorks Signs Landmark Deal with Coca-Cola in...

Jubilant FoodWorks switches from PepsiCo to Coca-Cola in a landmark deal, enhancing...

Business
Campa Cola's Comeback: A New Era for India's Soft Drink Market

Campa Cola's Comeback: A New Era for India's Soft Drink...

Reliance's revival of Campa Cola is shaking up the Indian soft drink market. With...

Campaigns
PepsiCo India introduces Pepsi Black bottles made from 100% recycled plastic

PepsiCo India introduces Pepsi Black bottles made from...

Get to know Pepsi Black's eco-friendly transformation with 100% recycled plastic...

Campaigns
Neha Prasad explains PepsiCo's Kurkure "Halke Mein Lo" claim

Neha Prasad explains PepsiCo's Kurkure "Halke Mein Lo"...

Kurkure has expanded its brand with the introduction of a brand-new sub-brand called...

Campaigns
Flashback Friday: When Mirinda turned orange for Blue Men

Flashback Friday: When Mirinda turned orange for Blue Men

During Mirinda's global advertising campaign from 1994 to 1996, the renowned Blue...