CERA Appoints Kriti Sanon as Brand Ambassador, Launches ‘Your Moment of CERA’ Campaign
CERA has appointed Kriti Sanon as its brand ambassador and launched its new ‘Your Moment of CERA’ nationwide campaign.
SociapaHQ
CERA Sanitaryware has announced actor Kriti Sanon as its new brand ambassador and launched a nationwide campaign, ‘Your Moment of CERA’, highlighting the bathroom as a space for personal reflection, comfort and self-expression rather than simply a functional area of the home.
Conceptualised by McCann India, part of Omnicom Advertising India, the campaign is a strategic shift in CERA’s brand positioning as it looks to strengthen its presence in the premium bathroom solutions segment.
The campaign film is directed by Arun Gopalan of Storyteller Films, and follows Sanon as she takes a break from the demands of public life and enjoys quiet moments in her personal space. The film uses the actor's public persona to explore the toilet as one of the few places where people can stop, recharge and just be themselves.
The campaign is part of CERA’s bigger vision of establishing itself as a lifestyle-led brand in the sanitaryware, faucets and wellness product space, moving away from product-centric communication to focus on the emotional experiences associated with modern living.
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Check out the campaign here:
Lifestyle Positioning:
Speaking about the launch, Deepshikha Khaitan, Vice Chairperson and Joint Managing Director, CERA Sanitaryware said, “Kriti Sanon is the perfect embodiment of the grace, confidence and authenticity that resonates with the brand’s ethos.
“The campaign is based on the simple truth that of all the roles people play every day, the bathroom is one of the few places they can truly relax, reflect and prepare for what’s next,” she added.
The initiative also aligns with CERA’s long-term vision of strengthening its premium and luxury portfolio and expanding its retail presence across India through innovation, design excellence and meaningful consumer experiences, said Khaitan.
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Rahul Jain, President- Marketing, CERA Sanitaryware, said consumer perceptions of bathrooms have evolved beyond functionality, with many now viewing them as an extension of their lifestyle and personality.
He said this insight shaped the creative direction of Your Moment of CERA, allowing the brand to focus on the emotions and experiences enabled by its products rather than the products themselves.
The campaign will be supported by one of CERA's largest integrated marketing initiatives, spanning television, OTT platforms, digital media, cinema, print, airports, outdoor advertising and social media to maximise consumer engagement across touchpoints.
