McDonald’s India Expands McCafé to 200 Outlets, Signs Tara Sutaria for Campaign
McDonald’s India – North and East has expanded McCafé to 200 outlets and launched a new campaign featuring Tara Sutaria.
SociapaHQ
McDonald’s India – North and East has expanded its McCafé network to 200 stores in the region and launched a new campaign with actor Tara Sutaria as it aims to solidify its position in India’s growing coffee market.
The campaign is conceptualised by BBDO India, and builds on McCafé’s platform ‘Good Vibes Start with McCafe’.
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Check out the campaign here:
Coffee Expansion:
The campaign coincides with the company’s new summer beverage lineup which includes Strawberry Matcha, Affogato, Salted Caramel Latte, Chai Latte and Passion Fruit Cooler.
“This expansion reflects the long-term focus of the brand to make quality coffee more accessible,” said Anant Agarwal, Vice-Chairperson, CPRL (McDonald’s India – North and East) commenting on the milestone.
"At McCafé, our ambition is to build one of India's most loved and trusted coffee brands by making great coffee accessible to more consumers without compromising on quality or value. The milestone of 200 McCafé outlets reflects our continued investment in expanding our footprint and strengthening our beverage portfolio," Agarwal said.
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"As coffee culture evolves in India, the refreshed 'Good Vibes Start with McCafe' platform and the partnership with Tara Sutaria further strengthens the company's efforts to connect with the younger audience and make McCafé an everyday coffee destination," he said.
Talking about the collaboration Tara Sutaria said, “Coffee has been an integral part of my daily routine.
"Coffee has always been an important part of my everyday routine, whether it's the first cup that starts my day, a mid-day pick-me-up or a quiet moment to unwind. Over the years, McCafé has become one of my go-to choices, whether I'm in India or travelling abroad, because I know I can always count on a great cup of coffee," she said.
Sutaria added that the McCafé Cappuccino is among her favourite beverages and said she was delighted to partner with a brand that celebrates everyday coffee rituals.
