Reliance Trends Unveils Onam Campaign Featuring Preity Mukundhan
Reliance Trends has launched its Onam campaign featuring Preity Mukundhan, showcasing its festive fashion collection across digital platforms.
SociapaHQ
Reliance Trends has launched its Onam campaign conceived by PlusOne Design featuring actor Preity Mukundhan, dancer and creator Sarangi Shyam and DJ Attakkari.
The campaign highlights the festive collection of the retailer, featuring apparel from its in-house labels and from the Trends x Aarke Ritu Kumar collection. The range has ethnic wear, indo-western outfits, dresses, coordinated separates and other festive essentials.
Reliance Trends celebrates Onam with the younger consumer through a campaign film that captures changing tastes in festive dressing and modern celebrations, showcasing fashion, music and dance.
Also Read: Parle Launches Limited-Edition Melody Tiramisu on Blinkit
Check out the campaign here:
Festive Fashion:
Talking about the campaign, Minal Srivastava, Vice President, Fashion and Lifestyle, Reliance Trends said, “The brand is committed to bringing festive fashion that caters to every customer’s personal style.
"This Onam, our festive edit brings together contemporary silhouettes, timeless ethnic wear and exciting collaborations like Trends x Aarke Ritu Kumar alongside favourites such as Avaasa, creating a collection that lets consumers celebrate tradition in a way that feels personal and relevant. The campaign captures this spirit beautifully by showcasing fashion as an expression of individuality during the festive season," she said.
“Festivals keep evolving with the people who celebrate them and we are seeing younger consumers expressing themselves more and more through fashion, music and culture,” said Shitu Patil, Co-founder and Creative Head, PlusOne Design.
Also Read: TVS Motor Outpaces Bajaj Auto in July Sales Growth, EV Sales Surge 158%
We wanted this campaign to reflect that.” Instead of re-creating familiar festive imagery, we chose to celebrate authentic self-expression, while remaining rooted in the spirit of Onam. The collection itself is an embodiment of this attitude comprising of modern festive wear that enables every person to celebrate the way they want,” Patil said.
The campaign with Preity Mukundhan, Sarangi Shyam and DJ Attakkari has been shot with a women-led crew and will be launched on digital platforms and the social media channels of Reliance Trends as part of the brand’s Onam celebrations.
