Eureka Forbes Launches SmartClean Campaign Featuring Shraddha Kapoor
Eureka Forbes has launched its 'Ghar Ka New Favourite' campaign featuring Shraddha Kapoor to promote the AI-powered Forbes SmartClean robotic vacuum cleaner.
SociapaHQ
Eureka Forbes has launched a new campaign 'Ghar Ka New Favourite' featuring actor Shraddha Kapoor to promote its Forbes SmartClean Robotic Vacuum Cleaner, highlighting AI-powered cleaning and hands-free automation for Indian homes.
The insight on which the campaign is based is that Indian consumers love a spotless, chakachak home but would much rather not put in the effort to maintain it. The film sees the brand showcase the consistent cleaning results offered by the SmartClean robotic vacuum with AI-driven intelligence, as it positions itself as the home’s newest favourite.
The campaign shows Shraddha Kapoor in a relatable situation and illustrates how AI powered automation and self maintenance make cleaning easier in day to day life, helping consumers spend more time on things they enjoy doing.
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Check out the campaign here:
Smart Cleaning:
As the adoption of smart home technologies in India grows, the campaign showcases Eureka Forbes’ dedication to integrating the best technology with effective home cleaning solutions.
The campaign is for the Forbes SmartClean robotic hoover cleaner, which the company claims offers intelligent navigation, hands-free convenience and consistent cleaning with little user intervention.
Commenting on the campaign, Anurag Kumar, Chief Growth Officer, Eureka Forbes said, “Indian households are warming up to smart home solutions that seamlessly blend into their daily routines.
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“Indian homes are vibrant, always on the move with family members, children playing and routines changing, so there is little time for everyday cleaning. As consumers embrace smart home solutions more and more, they want technology that seamlessly adapts to the way they live,” said Kumar.
“With ‘Ghar Ka New Favourite’, we have created a persona for Forbes SmartClean, as an intelligent cleaning companion that glides around people and furniture with ease, while keeping homes chakachak clean with minimal intervention. The campaign is a testament to our promise of providing smart, hands-free solutions to make everyday living easier and give families more time for what matters most,” he added further.
