Varun Dhawan Joins Ajio as Brand Ambassador, Launches on LinkedIn

Bollywood heartthrob Varun Dhawan has joined the ranks of Ajio’s brand ambassadors. In a groundbreaking move, the actor announced his partnership with the online fashion retailer on LinkedIn, a platform not typically associated with celebrity endorsements.

Dhawan’s debut on LinkedIn was met with excitement and curiosity from fans and industry professionals alike. His professional profile, complete with career highlights and future projects, showcased a new side of the actor. The unconventional approach generated significant buzz on social media, further amplifying the impact of the announcement.

To further elevate the campaign, Ajio released a candid interview featuring Dhawan and Shraddha Kapoor, another prominent Ajio brand ambassador. The duo discussed fashion, careers, and the upcoming Black Friday sale, creating a fun and engaging conversation.

The highlight of the campaign is the Black Friday sale ad film, starring Dhawan and Kapoor. The ad showcases the duo’s chemistry and the brand’s trendy offerings, promising to captivate fashion enthusiasts and shoppers.

Ajio is known for its innovative marketing strategies and commitment to digital innovation. By partnering with Varun Dhawan and leveraging unconventional platforms like LinkedIn, the brand aims to connect with a younger, more digitally-savvy audience. The Black Friday sale campaign is just the beginning of an exciting partnership that promises to redefine the future of fashion and e-commerce.