Mirinda’s Holi Ad Transforms Kaali Zubaan into Rangeen Zubaan Magic
Mirinda’s latest Holi ad flips “Kaali Zubaan” into “Rangeen Zubaan,” celebrating vibrant self-expression, playful banter, and the joyous spirit of the festival.
Prakhar
A Festival of Colors and Words
Mirinda has always been synonymous with fun, vibrant celebrations. In its latest Holi ad, the brand reimagines the traditional phrase “Kaali Zubaan” (black tongue) and transforms it into “Rangeen Zubaan” (colourful tongue). This playful twist celebrates the beauty of self-expression during one of India’s most exuberant festivals.
Rewriting Traditions with Playfulness
“From Dark to Dazzling”
The ad opens with a humorous take on an age-old phrase, flipping its negative connotation into one that radiates positivity. By creatively reinterpreting “Kaali Zubaan,” Mirinda challenges outdated norms and invites viewers to embrace a spectrum of emotions and expressions. The transformation is subtle yet powerful—a reminder that language, like life, can be redefined with a splash of colour.
Visuals That Speak Volumes
“Color Your World”
The campaign spot is a visual feast: vibrant hues, dynamic cuts, and energetic music set the stage for a celebration of life. Every frame bursts with colour, mirroring the energy of Holi. The ad features playful interactions among friends and family, where laughter and bold expressions take centre stage, creating an atmosphere that is both inclusive and exhilarating.
A Message of Empowerment
“Express Yourself Freely”
Beyond its humour, the campaign carries a deeper message of empowerment. By redefining “Kaali Zubaan” as “Rangeen Zubaan,” Mirinda encourages people to shed inhibitions and express themselves authentically. It’s an invitation to turn every conversation into a colourful celebration of individuality and creativity—something that resonates deeply during Holi, a festival of liberation and joy.
Digital Engagement That Amplifies the Fun
Mirinda’s 360-degree strategy extends well beyond traditional media. Social media activations, interactive challenges, and user-generated content invite fans to share their own “Rangeen Zubaan” moments. This digital approach builds a community of celebrators, where every voice contributes to the overall mosaic of festive cheer.
A Cultural Reboot
The ad is not just a humorous take—it’s a cultural reboot. It taps into the collective consciousness of a generation that values reinvention and authenticity. By turning an old expression on its head, Mirinda positions itself as a brand that is both respectful of tradition and fearless in innovation.
Closing Thoughts
Mirinda’s Holi ad is a testament to the power of creative storytelling. By transforming “Kaali Zubaan” into “Rangeen Zubaan,” the brand delivers a message that is both playful and profound—a call for vibrant self-expression during one of the most colourful times of the year.
