Good Flippin’ Burgers Drops Squid Game-Inspired Korean Menu
Good Flippin’ Burgers launches a limited Korean menu inspired by Squid Game Season 3, blending K-culture and fandom.
Anureet Kaur
Good Flippin’ Burgers, one of India’s fastest-growing quick service restaurant (QSR) chains, has taken the K-culture craze to the next level with the launch of its limited-edition “Korean Krossover” menu. This new offering is inspired by the global Netflix phenomenon, Squid Game, and celebrates the streaming of Season 3, which premiered on June 27, 2025.
K-culture Meets Comfort Food
The rise of Korean culture in India is undeniable. From K-pop chartbusters and binge-worthy K-dramas to the worldwide success of Squid Game, Indian audiences are embracing all things Korean. Good Flippin’ Burgers has tapped into this growing fandom, creating a menu that’s as much about pop culture as it is about food.
The “Korean Krossover” menu is a curated collection of seven signature items, each with playful names and flavors inspired by Korean cuisine and Squid Game references. Highlights include:
- Bean Korean: A plant-based burger packed with Korean flavors.
- The Cheesy Oppa: A cheesy, tangy burger nodding to K-drama heartthrobs.
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- Chikkin Burger 456: A tribute to Squid Game’s main character, Player 456.
- Korean Tender Bender: Crispy chicken tenders with a Korean twist.
- Kimchi Spiced Churros: A unique sweet-and-spicy snack, blending Spanish and Korean influences.
Each item is made with proprietary in-house sauces and secret recipes developed exclusively for this campaign, ensuring an authentic and innovative taste experience.
A Fandom-Fueled Experience
To make the launch even more exciting, Good Flippin’ Burgers partnered with Swiggy for an exclusive online release during the first week. Every online order from the Korean Krossover menu came with a special Good Flippin’ Burgers x Squid Game Season 3 Game Collectible. These collectibles are inspired by classic Squid Game challenges like Ddakji, Marbles, and Stackers, adding a playful, interactive element to the dining experience.
After the initial online-only phase, the collectibles and menu items became available at all Good Flippin’ Burgers outlets and on major delivery platforms, making it easy for fans to join the celebration wherever they are.
Why the Korean Krossover Menu Stands Out
- Pop Culture Synergy: The menu cleverly blends K-drama and Squid Game references, appealing to fans of both Korean entertainment and innovative fast food.
- Interactive Collectibles: By including Squid Game-inspired games with orders, the brand turns a meal into an experience, encouraging social sharing and repeat visits.
- Authentic Flavors: The use of proprietary sauces and unique recipes ensures that the food stands out in a crowded QSR market.
- Timely Launch: The menu’s release alongside Squid Game Season 3’s finale maximizes relevance and buzz, tapping into trending conversations both online and offline.
Brand Growth and Vision
Since its launch in 2019 with a single store in Bandra, Mumbai, Good Flippin’ Burgers has expanded to 60 locations across Mumbai, Delhi, Pune, Bangalore, and Hyderabad. The brand attributes its rapid growth to a loyal fanbase, consistent quality, and a cheeky, authentic brand voice that resonates with young, urban consumers.
Viren D’Silva, co-founder of Good Flippin’ Burgers, said,
“We’re seeing a massive spike in consumer demand for Korean-inspired flavours, both on menus and across cultures. Our collaboration with Squid Game Season 3 gave us the perfect canvas to bring together food, fandom, and flavour in a way that feels fresh and relevant. The Korean Krossover is a cultural celebration, a true fan experience and above all, a love letter to the people who keep showing up for us.”
The Future of Food and Fandom
The Korean Krossover campaign sets a new benchmark for how QSR brands can ride the wave of pop culture. By merging trending entertainment with innovative food, Good Flippin’ Burgers has created a menu that’s not just about eating, but about participating in a larger cultural moment.
With the ongoing popularity of K-culture and the ever-growing appetite for new food experiences, this collaboration is likely just the beginning of more creative, fandom-driven menus in India’s fast food scene.
