Tissot's OOH Campaign Executed by Posterscope India Delivers Outstanding Results

In a recent marketing endeavor, Tissot Watches, a prominent Swiss watch brand operating in India and serving as the official timekeeper for MotoGP, joined forces with Posterscope India to stir excitement within the Indian motorsport community. The primary goal of this campaign was to generate anticipation for the inaugural MotoGP race, a historic event that unfolded at the Budh Circuit in India.

Implemented by Posterscope, an Out-of-Home (OOH) specialist agency under dentsu India, this extensive two-month campaign aimed to offer an exceptional MotoGP experience to fans. It achieved this by bringing the thrill of live racing to malls and airports across key locations, including Delhi, Mumbai, and Pune.

The campaign's impact was profound, with over 15,000 participants of all ages engaging in the activities. To provide an authentic MotoGP racing experience, the agency strategically installed state-of-the-art Official MotoGP simulators, imported from Italy by the brand. These simulators allowed participants to experience the exhilaration of racing on genuine sports bikes. The campaign reached its climax during the MotoGP India event at the Budh Circuit, creating a memorable finale.

Imtiyaz Vilatra, Managing Director of Posterscope India, expressed the growing interest in racing in India and commended the campaign for igniting the enthusiasm of racing enthusiasts. He emphasized the effectiveness of imaginative marketing and flawless execution, drawing parallels with the precision of Tissot timepieces. The objective was to captivate and engage the target audience through a variety of creative activations, a task that was successfully accomplished. Notably, the brand and the agency's unwavering commitment ensured the rapid implementation of the campaign in just 10 days.