Servotech Renewable Launches ‘Raho Roshan, Bina Tension’ Ad Campaign With Sonu Sood
Servotech Renewable has launched its ‘Raho Roshan, Bina Tension’ campaign featuring Sonu Sood to promote rooftop solar adoption and energy savings.
SociapaHQ
Servotech Renewable Power System has launched a new advertising campaign, ‘Raho Roshan, Bina Tension’ with actor Sonu Sood, as the company aims to increase awareness and acceptance of rooftop solar solutions among Indian households.
The campaign has been created by Shakti Sagar Productions and will be released across digital, OTT, Television, Connected TV and social media platforms with a launch on JioHotstar.
The campaign film is set against a nostalgic backdrop of 1990s, in which Sood plays a double role as two brothers talking about the challenges of managing household expenses. The story takes a humorous turn when the conversation reveals a rooftop solar installation has cut electricity bills.
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Check out the campaign here:
Humour Meets Sustainability:
The campaign uses a light-hearted storytelling approach to illustrate the financial benefits of solar power and to make the conversation around adopting renewable energy easier for consumers.
The film ends with the message ‘Raho Roshan, Bina Tension’ which suggests solar power as a practical option for reducing household electricity expense.
Commenting on the campaign, Rishabh Bhatia, Head of Digital Marketing, Servotech Renewable said, “The creative concept was crafted to connect with Indian families through familiar emotions and relatable situations.”
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“‘Raho Roshan Bina Tension’ is a nostalgia, humour and relatability based campaign emotions that are relatable to Indian families. “It was an incredible experience working with Sonu Sood who brought credibility and charm to the narrative,” Bhatia said.
“This TVC was created to simplify the conversation around solar adoption and demonstrate how renewable energy can truly ease everyday financial stress. “This campaign is a crucial step towards strengthening Servotech’s positioning as a household solar brand for modern India,” he added.
“The campaign was developed to balance entertainment and a meaningful message for consumers,” said Prabhutva Tiwari, PR and Marcom Head, Servotech Renewable.
“With ‘Raho Roshan, Bina Tension’, we wanted to create a storyline that is entertaining yet meaningful for regular consumers. “Sonu Sood has a great connect with Indian audiences and a powerful public image and brings authenticity, relatability and mass appeal to the campaign,” said Tiwari.
The company is already at work on more TV advertising for other product categories that should be on the air in the next few months, he said.
