Tic Tac & Yashraj Mukhate Spark Music Craze Online
Tic Tac and Yashraj Mukhate invite fans to co-create music and win big.
Anureet Kaur
Tic Tac and Yashraj Mukhate Invite India to “Refresh Your Vibe”
Tic Tac, the iconic confectionery brand from the Ferrero Group, is back with a campaign that’s all about music, creativity, and good vibes. This time, the brand has teamed up with viral music producer Yashraj Mukhate to launch the “Refresh Your Vibe” campaign—a digital contest that puts the spotlight on fans and their musical talents.
What’s the Buzz About?
The heart of the campaign is a catchy new jingle, “Kyunki Meri Tic Tac Life Hai,” composed by Yashraj Mukhate, who’s famous for turning everyday sounds into internet sensations. Tic Tac is inviting people across India to finish the track in their own unique way—whether that means singing, dancing, or simply vibing with the Tic Tac pack. The campaign encourages everyone to express themselves and share their version of the jingle by uploading a video to the official campaign microsite.
How to Join the Fun
- Record a video completing or grooving to “Kyunki Meri Tic Tac Life Hai.”
- Upload your entry to the “Refresh Your Vibe” campaign microsite.
- Entries are open from July 11 to July 26, 2025.
- The best video, matching Yashraj Mukhate’s energy and creativity, will get featured alongside him in an official music video, releasing on August 22, 2025.
But that’s not all. Participants can win daily concert vouchers and weekly prizes like portable speakers, making the contest even more exciting. The grand winner will be announced on July 30, 2025.
Why This Campaign Stands Out
This isn’t the first time Tic Tac and Yashraj Mukhate have collaborated. Their previous partnerships have always focused on fun, youth culture, and interactive content. But this time, it’s about more than just a catchy tune—it’s about making fans the stars. The campaign lets consumers be co-creators, not just viewers, and taps into India’s growing love for user-generated content and digital participation.
Zoher Kapuswala, Marketing Head for Pills & Gums at Ferrero India, explains:
“With ‘Refresh Your Vibe,’ we’re speaking the cultural language of our core consumers. Music is one of the most powerful forms of self-expression today. Partnering with Yashraj Mukhate helps us connect authentically with youth and pop culture. This time we’re not just running a campaign – we’re inviting our consumers to be co-creators of the culture they love.”
The Power of Music and Pop Culture
View this post on Instagram
Music has always been a universal language, and for young Indians, it’s a way to express identity and connect with others. By collaborating with Yashraj Mukhate—whose viral remixes have millions of views—Tic Tac is tapping into this energy and inviting everyone to join the conversation. The campaign also builds on Tic Tac’s previous efforts, like the “Vibe Hai” campaign with Ranveer Singh, which encouraged people to break out of boredom and spread positivity through music and dance.
Why Fans Love It
- Easy to participate: No professional skills needed—just enthusiasm and creativity.
- Big rewards: A chance to feature with a digital music star and win cool prizes.
- Community spirit: See your content celebrated and shared across Tic Tac’s digital platforms.
- Cultural connection: The campaign feels fresh and relevant, reflecting the way young people use music and social media today.
What’s Next?
As user-generated content continues to shape brand campaigns in India, Tic Tac’s “Refresh Your Vibe” is a perfect example of how brands and influencers can team up to create something genuinely interactive and fun. With the contest running till July 26 and the final music video dropping in August, fans have a unique opportunity to shine and be part of something big.
