Green Gold Animation Launches FAST Channel On Samsung TV Plus

Green Gold Animation has ventured into the connected television space and expanded its reach to a wider audience with its popular animated franchises by launching its own Free Ad-Supported Streaming Television (FAST) channel, Green Gold TV, on Samsung TV Plus.

The channel has been placed under the Kids category and is available to Samsung TV households across India, offering an always-on viewing experience without subscriptions, registrations or logins.

According to reports, the launch represents a key milestone for Green Gold Animation as it diversifies its content portfolio beyond traditional television and digital platforms to the rapidly expanding FAST ecosystem.

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FAST Expansion Strategy:

The channel will broadcast a curated selection of the company’s popular animated properties like Mighty Raju, Super Bheem, Krishna Balram, Krishna, Chorr Police and Luv Kushh.

The channel will be a 24 hour a day, 7 days a week linear service with episodic content making up the bulk of the weekday schedule at around 70 per cent, while the weekends will be dedicated to movie premieres.

The channel will be launched in Hindi and will target young viewers and family co-viewing audiences.

The launch coincides with the growing momentum of the FAST streaming model in India, driven by increasing adoption of connected TVs and rising consumer interest in free, ad-supported premium content experiences.

By partnering with Samsung TV Plus, which has more than 100 million active users worldwide across 30 countries, Green Gold Animation is positioning itself to tap into an expanding audience base that increasingly consumes content via connected television platforms.

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Expanding Kids Content:

Commenting on the launch, Rajiv Chilaka, Founder and CEO of Green Gold Animation, said the partnership reflects changing viewing habits among modern audiences.

“For a long time, television in India has been defined by access controlled at the platform level, while digital has offered choice, but often in a fragmented way. What platforms like Samsung TV Plus are doing is resolving that tension by bringing back simplicity without compromising on scale,” Chilaka said.

“With Green Gold TV, we’re becoming part of a viewing experience that is far more aligned with how families consume content today—effortless, continuous and shared. I believe FAST will evolve into a foundational layer of the entertainment ecosystem, and this is our early step in that direction,” he added.

“This partnership enriches the platform’s kids’ content offering and provides more accessible entertainment choices for viewers,” said Kunal Mehta, General Manager and Head of Business Development, Samsung TV Plus India.

“Partnering with Green Gold Animation not only strengthens our Kids offering but also enhances the viewing experience by bringing families together around trusted, high-quality content,” said Mehta.