Andrés Ordóñez appointed FCB’s Global CCO, leading creative endeavors worldwide

FCB has named Andrés Ordóñez as its new Global Chief Creative Officer, succeeding Susan Credle. Earlier this week, IPG, FCB's parent company, announced Credle's transition to a creative advisor role within Interpublic Group of Companies.

Ordóñez, who served as Chief Creative Officer at FCB's Chicago office for over four years, now steps into this new role. During his tenure, which began in 2019, Ordóñez spearheaded initiatives that led to the addition of 40 new brands to the agency’s portfolio.

Teaming up with Tyler Turnbull, FCB's Global CEO, Ordóñez aims to cultivate a diverse and inclusive creative environment, fostering innovation and excellence.

Turnbull praised Ordóñez's ability to forge lasting client partnerships through creativity in various forms, underscoring FCB's belief that 'creative is the business, and the business is creative.'

Credle highlighted that Ordóñez's promotion upholds FCB's cultural integrity, acknowledging his creative team, including global creative partner Danilo Boer, FCB Canada's CCO Nancy Crimi-Lamanna, FCB New York's CCO Michael Aimette, FCB Inferno's CCO Owen Lee, as well as Peter Vegas and Leisa Wall, the CCOs at FCB New Zealand.

“I am incredibly fortunate to be building upon a record of creative excellence established by Susan. What I usually say is, ‘Follow the work, and the rest will come’,” said Ordóñez.

Before joining FCB, Ordóñez spent five years at Energy BBDO and played a pivotal role in launching Ford SYNC, an integrated in-vehicle communications and entertainment system