Ranveer Singh debuts as teleshopping host in Bold Care's film

Bold Care, a prominent sexual health and wellness brand, has launched the second phase of its #TakeBoldCareOfHer campaign. The new ad spotlights Bold Care’s EXTEND Delay Spray, aiding men in prolonging their performance in bed. Featuring actor and Bold Care Co-Founder Ranveer Singh, the film humorously portrays him as a teleshopping show host.

In a reunion with internet personality Johnny Sins, the advertisement cleverly blends comedy with informative content. Crafted by Tanmay Bhat, Devaiah Bopanna, and their team, the brand film was directed by Ayappa KM and produced by Earlyman Films.

Expressing his excitement for the campaign, Rajat Jadhav, Co-Founder of Bold Care, remarked, “Following the remarkable response to our initial ad film #TakeBoldCareOfHer and Ranveer's outstanding performance, we're pleased to address men's sexual health and wellness in India. Our aim was to kickstart a dialogue for a segment of society that often shies away from discussing these topics. The previous ad garnered widespread acceptance and affection from the audience. Now, with another ad blending comedy and awareness, we aim to further advance our narrative on men’s sexual health conversations.”

Ranveer Singh, Co-Founder and star of the campaign, added, “Bold Care is dedicated to championing men's sexual health and fostering meaningful discussions through innovative methods to raise awareness. The success of our first brand film has been overwhelming, resulting in a significant uptick in orders. We eagerly anticipate the response to this one as well.”

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