MS Dhoni Leads Inera's 'Meri Mitti, Mera Yakeen' Campaign

Inera, a prominent agri-inputs brand in India, has introduced its latest campaign, 'Meri Mitti, Mera Yakeen,' with MS Dhoni as the face of the initiative. This campaign underscores Inera's core values while resonating deeply with farmers nationwide.

The campaign, developed by Eggfirst, an advertising agency specializing in semi-urban and rural markets, aims to highlight Inera's commitment to enhancing the lives of farmers. Ravi Banka, the founder and CEO of Eggfirst, expressed his enthusiasm, stating, “Among the numerous impactful rural brand campaigns we’ve created, this one stands out due to its direct impact on farmers' lives. Dhoni's association with the brand, given his persona and popularity, adds unparalleled value.”

Dhoni's involvement not only extends Inera’s reach but also highlights his genuine dedication to empowering rural communities through sustainable agricultural practices. His endorsement significantly boosts Inera’s credibility and deeply connects with the farming community.

Inera, a bioscience company, specializes in agricultural biologicals, including biofertilizers, biostimulants, and biocontrols. These products are designed to restore the balance between scientific advancements and natural systems, promoting sustainable agriculture on a global scale.