Dell Brings Jemimah Rodrigues and Yashraj Mukhate Together for Back to School Campaign
Dell Technologies launches a Back to School campaign with Jemimah Rodrigues and Yashraj Mukhate, showcasing the Alienware 16X Aurora’s performance and versatility.
SociapaHQ
Dell Technologies has launched a new Back to School campaign, bringing together Jemimah Rodrigues and Yashraj Mukhate to highlight the performance and versatility of the Alienware 16X Aurora. The campaign focuses on how students today balance academics, creativity, and entertainment, positioning the device as an enabler across these needs.
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At the centre of the campaign is the Alienware 16X Aurora, powered by Intel Core Ultra processors, designed to support multitasking, gaming, and creative work. With high processing speed, ample storage, and strong memory capabilities, the device is positioned as a tool that helps users move seamlessly between tasks, whether it is school work, content creation, or gaming.
The campaign film features Jemimah Rodrigues and Yashraj Mukhate in a studio setting, where sport meets music. The narrative follows a light, engaging interaction between the two as they collaborate to create a jingle. By focusing on relatable moments of experimentation and creativity, the campaign reinforces the idea that the right technology can unlock potential across different aspects of a student’s life.
Announcing the campaign, Mayuri Saikia, Director Marketing, APJ Consumer and E-commerce at Dell Technologies, said that students today lead multifaceted lives. “They balance academics, entertainment, creative pursuits and social connections. They need devices that can keep up with their pace and adapt to different needs. The Alienware 16X Aurora is designed to fit seamlessly into these routines,” she said, adding that the campaign reflects this evolving mindset.
Jemimah Rodrigues highlighted the experience of stepping beyond her comfort zone. “While I’m most comfortable on the cricket field, this pushed me to explore a different side of myself. When students have the right tools, it gives them the confidence to experiment and bring ideas to life,” she said, adding that the device made the process smooth and enjoyable.
Yashraj Mukhate echoed a similar sentiment, noting that creativity often starts with simple ideas. “It doesn’t always need complex tools. You can create something basic and then refine it. What made the difference here was bringing everything together on the Alienware 16X Aurora, which helped enhance and polish the output,” he said.
The campaign will roll out through an omni-channel approach, with the film going live across Dell’s social media platforms and being promoted on YouTube, Instagram, and Facebook to reach students and young audiences across India. Beyond digital, Dell Technologies will extend the campaign through on-ground activations and retail touchpoints, allowing consumers to experience its latest range of PCs, including the Alienware 16X Aurora.
The broader strategy reflects Dell’s effort to engage with students not just through content but through immersive brand experiences. By combining creators from different fields and showcasing everyday creative exploration, the campaign positions technology as a practical tool for expression, rather than just a performance spec.
