Spinny’s “God Promise”: Sachins and Indie Dogs Celebrate Assured+ Warranty
Spinny enlists Sachin and Sara Tendulkar with their adopted indie dogs to highlight its three‑year Assured+ car warranty in a heartwarming “God Promise” film.
Prakhar
A Family Bond Drives the Narrative
Spinny’s new film “God Promise” features cricket legend Sachin Tendulkar and daughter Sara Tendulkar sharing long drives with their indie dogs, Spike and Max, to illustrate the brand’s 3‑year Assured+ car warranty promise. Their genuine rapport and playful banter underscore Spinny’s commitment to reliability and trust.
Crafting Authentic Moments
Shot as an Instagram collaboration, the film weaves candid family snapshots—laughter over roadside chai stalls, dogs eagerly poking their heads from windows, and Sara’s affectionate nod to her father’s driving skills—into a cohesive story that feels both personal and relatable.
The “God Promise” Unveiled
Central to the ad is the “God Promise” tagline, evoking lifelong relationships and unwavering commitments. Sara Tendulkar captions her post: “A really, really long relationship and a promise for the ages… This one’s incredibly close to my heart. #godpromise,” connecting familial trust with Spinny’s warranty assurance.
Multi‐Platform Engagement
Beyond the hero film, Spinny amplifies the campaign via carousel posts on Instagram, interactive polls (“Which Tendulkar duo makes you trust your car more?”), and Instagram Stories featuring behind‑the‑scenes bloopers with Spike and Max. This multi‐touch approach magnifies emotional resonance and drives digital word‑of‑mouth.
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Blending Pet and Auto Cultures
By spotlighting indie dogs rather than pedigreed breeds, Spinny taps into India’s growing pet passion while reinforcing its ethos of inclusivity. The dogs’ antics—tail wags at service centers, adorable head tilts during car inspections—add levity and memorability.
Driving Offline Connections
Selected Spinny outlets host “Drive & Wag” events where customers bring their pets for vehicle health checks. Branded photo booths capture family‐dog‐car portraits, which are then shared on Spinny’s social feeds, further weaving community into the campaign’s fabric.
Rewarding Loyalty
Engaged viewers on Spinny’s app and website can unlock a limited “God Promise” sticker pack for their cars and log extended test‑drive bookings. Those who purchase Assured+ cars during the campaign period receive a commemorative Tendulkar duo‑signed keychain.
Impact Metrics
Within days, Spinny saw a 15 percent rise in engagement on its social channels and a 10 percent boost in test‑drive requests. Positive brand sentiment surged, with many consumers praising the authentic use of India’s sporting icons to champion reliability.
Legacy of Trust
By melding the Tendulkars’ familial warmth with its warranty promise, Spinny elevates the often‐dry realm of car warranties into a heartfelt narrative. The “God Promise” film proves that the strongest guarantees are built on relationships—and maybe a wagging tail or two.
