Taapsee Pannu urges embracing joy in Vogue Eyewear's new campaign
Brandmovers India crafted the campaign, directed by Bosco Bhandarkar and captured by photographer Anushka Menon, featuring Taapsee Pannu promoting joy for Vogue Eyewear
Sumit Rawat
Vogue Eyewear, a renowned eyewear brand, has proudly unveiled its latest campaign, showcasing the talented actress and brand ambassador, Taapsee Pannu. This vibrant campaign encourages everyone to embrace life with a playful spirit and cherish every moment.
In a world where we constantly encounter dynamic situations, Vogue Eyewear emphasizes that our approach to life is what truly matters and can make all the difference. The campaign, aptly titled "Keep Playing," invites consumers to tap into their light, bright, and joyful side while engaging with life's colorful facts.Expressing her excitement about the campaign, Taapsee Pannu said, “I'm thrilled about my partnership with Vogue Eyewear and to be a part of another campaign. The key message of 'Keep Playing' resonates deeply with me, as it encourages everyone to express themselves freely and live life to the fullest while infusing each moment with fun and playfulness.”
The essence of "playing" is vividly brought to life in the campaign through various everyday scenarios. These include daydreaming, experimenting with fashion, dancing to your own rhythm, and making unexpected choices, all of which highlight delightful forms of engagement that enrich our daily lives.
Gunjan Saigal, brand group head - luxury, premium and fast fashion, commented on the campaign saying, “Vogue Eyewear continues to underline and celebrate self-expression. Our campaign, with the dynamic Taapsee Pannu, known for her uninhibited free spirit and who perfectly encapsulates the essence of self-expression, encourages individuals to live life fashionably and unencumbered.”
The creative agency behind this inspiring campaign is Brandmovers India. The campaign is directed by Bosco Bhandarkar and photographed by Anushka Menon. It will be launched as an integrated marketing campaign across various channels, including social media, digital platforms, out-of-home (OOH) advertising, and print media, reaching audiences across the country.
Adrijaa Sanyal, creative director at Brandmovers India, added, “Our brand shines in the light of our consumers’ self-revelation. We wish to convey to them how it delights us to watch them embrace their individuality, in intense and playful moments, their reveries, and even their smallest acts of defiance. With the very charismatic Taapsee Pannu as our ambassador, we hope this campaign will elevate spirits and style alike wherever it reaches.”
The latest collection of Vogue Eyewear styles is now available at all leading stores and online platforms, including Titan Eyeplus, Amazon India, AJIO, Nykaa, TataCliq, and Sunglass Hut, with prices starting at Rs 3000.
