DOMS Celebrates Everyday Learning with ‘Every Year Counts’ Campaign

DOMS, a brand of stationery and art materials, has unveiled its latest brand campaign, ‘Every Year Counts’, celebrating the everyday moments that quietly shape a child’s future.

The campaign goes beyond the traditional back-to-school messaging to celebrate the little rituals that mark the start of every new academic year – from covering textbooks, to labelling notebooks, packing school bags and sharpening pencils – and how these seemingly mundane moments contribute to building confidence, independence and resilience over time.

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Every Moment:

Based on the idea, “You spend years getting them ready, till one day they are,” the campaign follows a child’s journey from the classroom to life’s defining milestones while paying tribute to the parents and teachers whose unwavering support helps make those accomplishments possible.

Commenting on the campaign, Santosh Raveshia, Managing Director, DOMS Industries said, “Every child’s dream is built over years of encouragement and learning.

"Every child carries a dream, and every dream is shaped through years of encouragement, practice and belief. 'Every Year Counts' is a tribute to the parents and educators who quietly invest in these formative years. At DOMS, we are honoured to be a small but meaningful part of that journey, creating tools that inspire creativity, confidence and lifelong learning," he said.

Anupama Ramaswamy, Managing Director and Chief Creative Officer at Havas Creative India, said the campaign captures how everyday routines are often the foundation of a child’s future. “As parents, we rarely see the significance of these everyday moments when we are in the midst of them. It is only with time we realise those quiet routines and years of consistency were preparing our children for so much more. “Every Year Counts’ celebrates that journey,” she said.

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Inspiring Learning:

Saumitra Prasad, Chief Marketing Officer, DOMS said the campaign acknowledges the significance of parents and teachers in fostering the growth of children’s ambitions through consistent encouragement. “Every ambition is built long before the moment of success. Every drawing, every homework assignment, and every word of encouragement helps build a child's confidence and independence. "With this campaign we wanted to recognise the invaluable role parents play in nurturing the aspirations of the next generation, celebrating those often-overlooked moments," he said.

The campaign, conceptualised by Havas Creative India, celebrates DOMS’s commitment to supporting children and families on their learning journey, while promoting creativity, confidence and lifelong learning.