Lowe Lintas crafts campaign for Flipkart Health+ in Uttar Pradesh

Flipkart Health+, the digital healthcare platform under the Flipkart Group, has launched an advertising initiative in collaboration with Lowe Lintas, the creative agency associated with MullenLowe Lintas Group. The primary objective of this campaign is to establish Flipkart Health+ as the leading choice for online medicine purchases in Uttar Pradesh (UP).

With a strategic focus on UP, the campaign emphasizes enticing seller discounts on medicines, positioning Flipkart Health+ as an appealing option for consumers seeking affordable, genuine, and trustworthy pharmaceuticals. Additionally, the company has implemented various initiatives to enhance delivery speed and ensure the availability of a diverse range of medicines, aiming to elevate the overall customer experience. Complementing these efforts, Flipkart Health+ has initiated offline awareness activations in collaboration with seller partner stores to amplify the impact of the campaign.

Crafted by Lowe Lintas Bengaluru, the campaign portrays Flipkart Health+ as the ultimate destination for all medicinal needs, incorporating a localized touch. The narrative of the campaign is woven around the dynamic relationship between Saurabh Shukla and Sparsh Srivastava, a grandfather-grandson duo navigating the local setup of UP. The campaign employs humor to endorse the convenience, reliability, and cost-effectiveness of purchasing medicines through Flipkart Health+, thereby adding authenticity and resonating with the local audience.

Dhruvish Thakkar, Head of Marketing & Growth at Flipkart Health+, expressed enthusiasm about the campaign, highlighting Flipkart Health+'s rapid establishment as one of India's most trusted online pharmacy brands. The company aims to fortify its presence in UP through enticing offers and customer-centric initiatives, underscoring the state as a pivotal market for Flipkart Health+.