Wakefit Raises Marketing Spend As Q4 FY26 Revenue Jumps 13.5%

Wakefit increased advertising and marketing investments in the fourth quarter of FY26 as the competition in the direct-to-consumer home and furnishing market intensified.

The company said marketing expenditure was about 7.3 per cent of revenue from operations in the March quarter.

According to a report by the StoryBoard 18, despite higher spending, Wakefit saw strong growth in revenue and profitability during the period.

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Strong Q4 Growth:

Revenue from operations rose 13.5 percent on-year to ₹343.6 crore in Q4 FY26, against ₹302.6 crore in the same quarter last year.

The company also posted a profit of Rs 121.7 crore in the quarter as against a loss of Rs 26.2 crore in Q4 FY25.

Operating EBITDA turned positive at ₹21.8 crore against ₹3.2 crore in the year ago period.

Mattress category continued to be the biggest segment for Wakefit contributing 61.7 percent of the total sales in the quarter. Furniture accounted for 30.1 percent and furnishings accounted for 8.2 percent.

Commenting on the performance, Ankit Garg said FY26 was a record year for the company from the perspective of revenue from operations.

“The mattress segment witnessed healthy momentum with around 17 percent year-on-year growth. The furniture category delivered growth of around 24 percent,” Garg said.

The retail channel grew nearly 49 percent in FY26 and the mattress category continued to see strong momentum in the March quarter with around 20 percent growth, outperforming broad industry trends,” he said.

Retail channel growth was about 35 percent in Q4, the company said.

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Expansion Amid Headwinds:

However, Garg said consumer demand was impacted by external headwinds and soft discretionary spending in the second half of the financial year.

“Despite these challenges, the company delivered a reasonable performance during the period,” he added.

For FY27, Wakefit said it plans to focus on expanding revenue through its mattress portfolio while strengthening the scale and reach of its furniture and furnishing businesses. 

The company also said it is monitoring raw material price volatility and intends to absorb cost pressures through calibrated price increases and optimisation initiatives.

Wakefit said the long-term demand drivers for the home and furnishing market continue to be favourable supported by urbanisation, premiumisation, growing online adoption and rising preference for organised brands.

The company has changed over the years from a sleep solutions brand to a broader home and furnishings player.

The company’s owned channels, including its website, accounted for more than 67.2 percent of total revenues in FY26, compared to 57 percent in FY25.

Wakefit at the end of March 2026 increased its multi-brand outlet store count by 30 per cent during the year to 1,948 stores across 536 cities.

“Multi-brand outlets are strategically important to expand geographic reach, accessibility and brand visibility across markets,” said Ramalingegowda.