Rungta Steel's New TVC Stars SRK, Alia, Ranbir

Rungta Steel has unveiled its fifth TVC series featuring Bollywood icons and brand ambassadors Shah Rukh Khan, Alia Bhatt, and Ranbir Kapoor. The ad cleverly combines humor and messaging to emphasize the brand’s promise of “Ekdum Solid” strength and durability.

A Marriage Counseling Twist

Set in a marriage counseling session, Shah Rukh Khan reprises his wise and composed “Jahangir Khan” from Dear Zindagi as the therapist. Alia Bhatt takes on the fiery “Safeena” from Gully Boy, while Ranbir Kapoor embodies the adventurous “Bunny” from Yeh Jawaani Hai Deewani.

In the TVC, Ranbir expresses discomfort about their home, saying, “Us din sunset dekhne chhajja par chadha aur tute gaya, I don’t feel safe.” Alia humorously retorts, “Kisne kaha ghar ke deewar par rock climbing karne ko.”

Shah Rukh Khan then delivers the punchline:
“Isko ghar pe lagaoge to shaadi ka to pata nahi, par ghar kabhi nahi tutega. Rungta nahin to ghar strong nahin,”reinforcing Rungta Steel’s promise of durability and trust.

Building Trust with Innovation

The ad reinforces Rungta Steel’s leadership in the infrastructure sector, showcasing the brand’s commitment to quality and innovation. The campaign further solidifies its position as a trusted name in building materials.

Mr. Arvind Kumar, Joint Vice President and Head (Sales & Marketing), stated:
"Our goal is to create campaigns that deeply resonate with our audience, highlighting the unmatched trust and durability of Rungta Steel products. This campaign not only strengthens our brand identity but also supports our ambitious expansion into new markets across India."

Creative Minds Behind the Campaign

The TVC was scripted by Moonshot, the content studio led by YouTuber and comedian Tanmay Bhat. With its refreshing humor and relatability, the ad connects effectively with the audience.

Key Highlights

• Star Cast: Shah Rukh Khan, Alia Bhatt, and Ranbir Kapoor bring beloved characters to life.
• Memorable Dialogue: “Rungta nahin to ghar strong nahin” emphasizes the brand’s core value.
• Creative Edge: Moonshot’s expertise ensures the campaign feels fresh and engaging.

For a Strong Future

Rungta Steel’s new campaign reinforces its commitment to delivering strength, trust, and quality, ensuring homes built with Rungta Steel are safe and solid for generations.