Vir Das Joins Hush Puppies as New Brand Ambassador
Vir Das becomes the face of Hush Puppies, blending style, comfort, and humor ahead of hosting the 52nd International Emmy Awards
sheetal
Hush Puppies, the global footwear brand retailed by Bata India, has named Vir Das as its new brand ambassador. The announcement coincides with Das preparing to host the 52nd International Emmy Awards, marking him as the first Indian to do so.
Launch Campaign Highlights
The collaboration kicks off with a film showcasing Das getting ready for the Emmys. As he suits up, he searches for the perfect shoes and finds his Hush Puppies. Das humorously declares:
"Hi, this is Vir Das, finally ready for the Emmys, with my Hush Puppies."
Brand Insights
Deepika Deepti, head of marketing at Bata India, remarked:
"We are proud to have the talented Vir Das lead the conversation for Hush Puppies. His global lifestyle, unique style, and humane values perfectly resonate with our promise of elevated comfort and style."
Vir Das, reflecting his signature humor, added:
"Shoes that look good, feel great, and share my love for dogs? It’s like they turned my spirit animal into a shoe!"
This partnership highlights Hush Puppies' focus on blending comfort with style, appealing to a modern, on-the-go audience, while aligning with Das’ vibrant personality and global reach.
