Mahendra Singh Dhoni named as the new brand ambassador for Fire-Boltt

Mahendra Singh Dhoni has been chosen by homegrown wearable and audio brand Fire-Boltt as its new brand ambassador. For Fire-Boltt, which has once again captured the top spot in the Indian smartwatch industry with a market share of 28%, the cricketer will serve as the brand's face and participate in a range of marketing, advertising, and endorsement initiatives.

The association would help the brand aggressively spread out across the nation while also enhancing its reputation as the most dependable smartwatch manufacturer in India.

The partnership with MS Dhoni will help Fire-Boltt further expand its global and Indian audiences. Since the smartwatch market is expanding quickly and the brand wants to soon become a leader in the sector, this relationship will be extremely important for the company.

Mahendra Singh Dhoni, a cricket superstar, said of his affiliation with the company and the smartwatch, "Fitness plays a significant role in my life. Being consistent is crucial for athletes. The range of smartwatches from Fire-Boltt helps users track their fitness goals. I'm happy to be connected to a brand that appeals to people all around the world. 

Arnav Kishore, the founder and CEO of Fire-Boltt, stated in response to this accomplishment, "We are tremendously thrilled about the inclusion of MS Dhoni to our roster of inspiring ambassadors; he is a perfect match for the brand. The flawless character of MS Dhoni and his enduring fame gel perfectly with our goal of creating a niche for ourselves in the fit-tech industry. One of the most admired cricketers in the game, MS Dhoni continues to be a role model for aspiring players all around the world. The affiliation with this legendary batsman, captain, and wicketkeeper—some could even say a living legend—reflects our unwavering dedication to providing customers with the finest remedy for their smartwatch problems.

Aayushi Kishore, co-founder of Fire-Boltt, added to the excitement by saying, "MS Dhoni effortlessly reflects Fire-Boltt's journey. The ideal of Fire-Boltt to create a wholistic experience for each & every customer has been profoundly ingrained in all the initiatives that we undertake here. True and coordinated efforts are seen in all of our goods, communications, branding, and customer relations, from the production floor to the top management. With this partnership, we hope to highlight our strengths and establish ourselves as household names like Mahendra Singh Dhoni.

"Our team's tireless persuasion and the intuitive quality to remain nimble have formed the cornerstone of our extraordinary success and this has made us become the No. 1 brand in the market for smartwatches," the duo continued. With the worldwide wristwatch industry growing by 13% YoY in Q2, Fire-Boltt is currently the fourth-largest brand internationally, trailing only established names like Apple, Samsung, and Huawei. It will soon reach even greater milestones.

Customers from all throughout the country can readily get Fire-Boltt's products. The brand is well-known on popular online marketplaces like Amazon, Flipkart, Myntra, Tata CLiQ, Nykaa, and Paytm. It is also well-known offline in more than 750 cities thanks to modern trade outlets, all-regional LFRs like Croma, Reliance, and Vijay Sales, as well as major local retailers like Poorvika and Sangeetha. The brand is present on its own e-commerce website and plans to increase its share of overall sales in the not-too-distant future. 

After receiving a fantastic reaction to its whole product range from the UAE market, Fire-Boltt recently introduced over 30 smartwatches and announced its expansion intentions to fresh countries outside of India, including the Middle East and Europe.