Influencer Hiring In India Surges 919% Since 2020: Indeed

Indeed has reported a sharp rise in formal hiring in India’s creator economy as brands and agencies increasingly look to bring creators into structured organisational roles instead of just relying on short-term influencer collaborations.

The report found that job postings for creator-related jobs including content creators, influencers and social media professionals grew by 919 percent from 2020 to early 2026.

Previously, creator-focused roles made up a small share of marketing recruitment, but now account for a significantly larger portion of hiring activity on the platform, the company said.

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Creator Economy Shift:

The report suggests that companies are increasingly creating long-term creator roles within their internal marketing teams for improved accountability, brand consistency and audience engagement.

Saumitra R Chand while talking about the trend said that brands are hiring creators keeping trust and long-term alignment in mind.

“Companies aren't just looking for reach anymore; they're looking for accountability,” Chand said.

In 2020, about one in 1,000 marketing jobs were for creator roles, according to Indeed. The figure is now close to one of every 100 marketing jobs advertised on the platform.

The report also saw that creator hiring is becoming more multidisciplinary.

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Multidisciplinary Creator Teams:

Influencer-related jobs accounted for 40 percent of creator economy hiring between March 2025 and February 2026, with marketing executives accounting for 20 percent and marketing interns at 17 percent.

There was also additional hiring demand for video production, community management and content operations roles, suggesting companies are building out broader in-house content and audience engagement capabilities.

“As more recognition and clarity of policies around creator work increases, creators are thinking more strategically about long-term careers,” said Eshaanya Maheshwari, a creator with 1.6 million followers on Instagram.

“With more recognition for creators and recent policy moves, there’s a lot more clarity and trust in how things are done,” Maheshwari said.

The report also said that the demand for structured creator roles is currently higher than the supply of talent in the ecosystem.

“Creators joining formal organisations are increasingly being judged on performance-driven business metrics,” said Rohan Sylvester.

“As creators move into formal organisations, the expectations are shifting toward measurable outcomes, whether that’s audience engagement, conversion, or brand consistency,” Sylvester said.