Avvatar Sponsors ‘India’s Got Latent’ to Strengthen Consumer Connect
Avvatar has partnered with India’s Got Latent to expand its consumer reach and strengthen its brand presence as sports nutrition gains mainstream popularity in India.
SociapaHQ
Parag Milk Foods Ltd sports nutrition brand, Avvatar, has announced its sponsorship of India’s Got Latent as part of its strategy to boost brand visibility and establish its presence in India’s rapidly growing sports nutrition market.
The announcement comes as the consumption of protein is becoming more mainstream thanks to increased awareness around health, fitness and overall wellness. “The association is designed to push deeper consumer engagement and relevance outside of the classic fitness consumer,” Avvatar said.
With sports nutrition becoming a lifestyle category, the brand believes it’s important to engage consumers through platforms that impact popular culture and reach large, young audiences.
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Brand Visibility:
India’s Got Latent has emerged as one of the most popular digital entertainment properties in the country, pulling in millions of viewers with its unique content format and high audience engagement. Avvatar says the platform provides a way to reach consumers who are increasingly considering fitness, wellness and self-improvement as part of their everyday lives.
Commenting on the partnership, Akshali Shah, Executive Director, Parag Milk Foods Ltd., said, “At Avvatar, our vision is to build India’s leading sports nutrition brand by consistently delivering high-quality products and engaging meaningfully with consumers. As the category continues to evolve and become increasingly mainstream, it is important for us to be present on platforms that command attention and connect with large audiences.”
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“This sponsorship reflects our commitment to building a strong consumer brand that remains relevant, visible and connected with the aspirations of modern India,” she added.
The collaboration was conceived and implemented by Avvatar’s strategic and creative agency partner, Django.
“The goal was to find a platform which reflects the changing media consumption habits of the young Indian,” said Shivang Shah, Founder, Django.
India’s Got Latent has built a very engaged audience and emerged as a major cultural property within the digital ecosystem. This association provides Avvatar a chance to boost brand salience, reach out to more consumers and reinforce its leadership ambitions in one of India’s fastest growing nutrition categories,” he said.
As part of the sponsorship, integrated brand activations and content-led initiatives will be used across digital platforms to drive visibility, consumer engagement and brand recall.
