Maitri Launches First-Ever 'World Introvert Day' Ad with BGMI

Maitri has taken a bold step into the national advertising space with its first-ever campaign for 'World Introvert Day', celebrated on January 2nd. Known for its creative edge, the agency partnered with BGMI (Battlegrounds Mobile India) to deliver an ad that speaks to introverts—those who often prefer to stay out of the limelight.

Sumit Raj, Head of Digital and Overseas Business at Maitri, emphasized the connection between introverts and games like BGMI. "These games provide just the right balance of social interaction and community," he explained, making it a natural fit for introverts.

The ad’s creative brilliance lies in its unique perspective, showcasing the challenges introverts face immediately after the bustling holiday season. Directed by award-winning filmmaker Manu Asokan, the ad stars the popular actor and editor Sangeeth Pratap, whose performance added a personal touch that resonated beyond the gaming community. Fans eagerly shared the campaign, amplifying its reach far beyond expectations.

Maitri has a history of delivering record-breaking communication for BGMI, including its viral Malayalam ad featuring Dhyan Sreenivasan, which became the world’s most viral gaming ad. This campaign marks Maitri's first national-level ad for BGMI, a domain previously managed by Mumbai agencies. "Clients trust us with bigger projects because we consistently deliver," said Raju Menon, MD of Maitri.

As South India’s largest independent agency network, Maitri has built a legacy over 28 years, creating impactful campaigns in Tamil, Kannada, Malayalam, and Telugu. The agency’s achievements include being the first independent Indian agency to win a Grand Prix at Goafest 2024 and clinching the IMA South Indian Agency of the Year award three times.

Maitri’s innovative approach to ‘World Introvert Day’ highlights its ability to connect with niche audiences while continuing to push creative boundaries in the advertising world.