Tiger Shroff Joins OREO’s BTS Cookie Launch Celebration in Mumbai
OREO has launched its limited-edition BTS Korean Sweet Pancake Cookies in India with a fan event in Mumbai featuring Tiger Shroff and immersive K-pop-inspired experiences.
SociapaHQ
OREO has officially launched its limited-edition OREO x BTS Korean Sweet Pancake Cookies in India with an immersive fan event in Mumbai, to celebrate its collaboration with global K-pop sensation BTS.
Fans, creators and pop culture enthusiasts all came together for the launch event, with Bollywood actor Tiger Shroff joining in the celebrations. Following its announcement, the collaboration had created a buzz on social media, with BTS fanbases leading conversations and countdowns ahead of the product’s India debut.
The event aims to celebrate BTS’ global fandom and turned the space into a South Korean-inspired night market with interactive installations, product experiences, photo opportunities and an Easter Egg Hunt based on the collaboration.
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Fan Experience:
Guests also got to sample the new OREO x BTS Korean Sweet Pancake Cookies, inspired by the popular Korean sweet pancake, hotteok.
Commenting on the launch, Tiger Shroff said, “The energy at the event was electric. It was truly special to experience the passion and excitement fans have for this collaboration firsthand. I love how these limited-edition OREO Korean Sweet Pancake Cookies beautifully bring together flavour, fandom and a sense of discovery.”
“Inspired by Korean street food culture, this unique flavour gives fans an exciting OREO twist while celebrating BTS’ incredible journey and their deep, global connection with fans,” he added.
As part of the campaign, fans at the event wrote messages to BTS in an initiative that OREO says is designed to create the world’s largest love letter to the band. Consumers across India can also be a part of the experience by scanning the QR code on select OREO x BTS cookie packs.
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To celebrate BTS' 13th anniversary, the cookies are designed with 13 unique embossments inspired by the group, including member names, fan-coded symbols, and hidden details. Three of the cookie designs can be mixed and matched to reveal a secret message, adding an interactive element for fans and collectors.
The limited-edition OREO x BTS Korean Sweet Pancake Cookies are now available at leading retail outlets and e-commerce platforms nationwide for a limited period.
