Virat Kohli Partners with Sporting Beyond for Business Ventures

Indian cricket captain Virat Kohli has made a significant change in his management team. He has parted ways with his long-time management agency, Cornerstone, and has partnered with Sporting Beyond to handle his business interests.

Kohli took to social media to announce the news, expressing his excitement about the new partnership. He stated, “I am thrilled to announce a fresh start with Sporting Beyond, my team, who have been working with me for a while now. The team at Sporting Beyond shares my goals and my values of transparency, integrity, and a love for sport in all its forms. This opens a new chapter for me as I look forward to my partnership with my new team, who will be working with me on all of my business interests.”  

Sporting Beyond will be responsible for managing all aspects of Kohli’s business ventures, including brand endorsements, investments, and other commercial activities. The company is known for its expertise in sports management and has a strong track record of representing top athletes.

Kohli's brand value has soared in recent years, making him one of the most valuable sports personalities in the world. His partnership with Sporting Beyond is expected to further elevate his brand and open up new opportunities for him.

Despite his recent retirement from T20 international cricket, Kohli remains an active player in Test and ODI cricket. He is currently gearing up for the upcoming five-match Test series against Australia, which begins on November 22 in Perth.

This new chapter in Kohli's career marks a significant development, and fans and industry experts alike are eager to see how this partnership will shape his future endeavors.