Cult.fit Ropes Ranveer singh as brand ambassador

Superstar Ranveer Singh has been announced as the brand ambassador for Cultfit, a prominent fitness brand.

Through this partnership, Cultfit aims to capitalize on Ranveer Singh's dynamic energy and dedication to a healthy and fit lifestyle in a series of fitness initiatives and campaigns.

The strategic collaboration with Ranveer Singh is designed to emphasize the idea that fitness can be enjoyable and engaging, motivating more people across the nation to adopt an active lifestyle.

Naresh Krishnaswamy, Head of Cultfit, expressed that Ranveer Singh's sportive spirit, boundless energy, and passion for fitness perfectly align with the brand's vision. They intend to use this association to spread Cultfit's message to a broader audience, making fitness accessible and enjoyable for all. Given Singh's natural ability to connect with people, he is seen as the ideal match for the brand.

As part of the collaboration, Ranveer Singh will be featured in various formats across Cultfit's on-ground and digital assets, including the Cultfit app, centers, and social media platforms, encouraging Indians to prioritize their fitness. His massive appeal will be leveraged by Cultfit to raise awareness about the significance of an active lifestyle.

In his own words, Ranveer Singh expressed his delight in being associated with Cultfit as a brand ambassador and shareholder. He shares the brand's vision of breaking fitness stereotypes and making it accessible to everyone, believing in the power of physical well-being beyond mere aesthetics. As the "Motivator in Chief" at Cultfit, he looks forward to inspiring more people to adopt an active and healthy lifestyle and embark on their unique fitness journeys.