Reliance Broadcast Unveils ‘ONE BIG WORLD’ Integrated Media Ecosystem
Reliance Broadcast Network, the company behind BIG FM, has launched ‘ONE BIG WORLD’, an integrated media and entertainment ecosystem spanning radio, digital, news, DOOH and live events.
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Reliance Broadcast Network Ltd (RBNL) that owns BIG FM, has launched ‘ONE BIG WORLD’, an integrated media and entertainment ecosystem that integrates its radio, digital, news, digital out-of-home (DOOH) and live events businesses under one roof.
The launch is a strategic pivot for the company as it looks to evolve from its radio-led business to a multi-platform media network, designed to engage audiences across digital and offline touchpoints.
The new ecosystem will be operational from a 60,000 sq. ft. facility in Noida.
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A Unified Media Network:
The company said its portfolio of 67 BIG FM radio stations, BIG News Network, BIG LIVE with over 100 million lifetime users, social media reach of over 20 million users and over 5,000 transit-based digital outdoor screens across 75 cities, reaches over 500 million users every month.
RBNL has also launched new platforms like BIG FM One, BIG Experiences and BIG Vibe as part of expansion to strengthen its presence in digital content, experiential marketing and live entertainment.
The company said the initiative is to build a seamless ecosystem where content creation, distribution and audience engagement will work across multiple formats. It also aims to provide integrated marketing solutions to advertisers in radio, digital media, news, outdoor advertising and on-ground experiences.
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Responding to Changing Media Consumption:
Commenting on the launch, RBNL Chairman Sahil Mangla said the move reflects the company's response to evolving consumer behaviour, with audiences increasingly consuming content across multiple platforms rather than relying on a single medium.
Chief Executive Officer Ashit Kukian said the integrated ecosystem will enable brands to execute campaigns across the company's entire portfolio instead of managing fragmented partnerships across different media channels.
