Philips India Names Rocking Star Yash Brand Ambassador for Men’s Grooming

Philips India has announced the appointment of Rocking Star Yash as its brand ambassador for its Men’s Grooming portfolio. The company also launched its new campaign “Trimmers Ka Baap” with Yash.

The brand is also the Official Grooming Partner of “Toxic: A Fairy Tale for Grown-ups” ahead of the film’s worldwide release on August 26, 2026.

Also Read: KFC Denies Stale Chicken Allegations at Mangaluru Outlet

Check out the campaign here:

Yash Fronts ‘Trimmers Ka Baap’ Campaign:

The association merges Yash’s public persona as a style and entertainment personality with Philips’ range of men’s grooming products.

The partnership comes on the back of an initial behind-the-scenes campaign where fans saw the actor with a Philips trimmer, sparking conversations across social media and entertainment channels.

The new campaign features Yash in a high-energy avatar and positions Philips trimmers as a solution for grooming needs that come with his signature beard.

The campaign’s star is the Philips All-in-One Trimmer with BeardSense Technology, which scans the density of the beard 125 times per second and adjusts its power to areas of different hair density.

Yash said he has been trusting Philips with his grooming for years and added that the partnership felt like a natural next step with a brand he already believes in.

Also Read: India’s Quick Commerce Platforms Near 9.5 Million Orders a Day in August

Philips Partners With ‘Toxic’:

Philips is entering into the promotional campaign for the film, "Toxic: A Fairy Tale for Grown-ups," with its grooming portfolio as part of the partnership.

Yash's association with the film is tied to his grooming partnership with Philips, where the association links product integration with the broader entertainment-led marketing activity around the film.

The integrated campaign will be rolled out across digital, social media, cinema, OTT, outdoor, retail and experiential touchpoints.

The partnership was helped by the fact that consumers found Yash organically using a Philips trimmer,” said Smit Shukla, Zone Business Leader, Personal Health, Philips Indian Subcontinent.

Yash’s image as a style icon dovetails nicely with the brand’s focus on confidence, individuality and grooming, he said. The campaign will showcase Philips’ grooming technology and BeardSense Technology, he added.

Philips Expands Grooming Reach Across Retail Channels:

Philips’ Men’s Grooming portfolio is available across e-commerce, quick-commerce and modern retail platforms.

The portfolio is available on Amazon, BigBasket, Blinkit, Croma, Flipkart, Myntra, Nykaa Man, Reliance Retail, Swiggy Instamart, Tira, Vijay Sales and Zepto, in addition to leading stores across India.

The Yash association and the “Trimmers Ka Baap” campaign and its involvement with “Toxic” are aiding Philips to establish its presence in the men’s grooming category in India thru celebrity-driven storytelling, product technology and entertainment marketing.