Michael Kors Launches Raksha Bandhan Campaign With Ahan, Athiya Shetty
Michael Kors launches its ‘Present Perfect’ Raksha Bandhan campaign featuring siblings Ahan and Athiya Shetty.
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Michael Kors has roped in siblings and actors Ahan and Athiya Shetty for its Raksha Bandhan campaign, ‘Present Perfect’.
The campaign has been designed around the concept of gifting with thot to celebrate the bond between siblings and Ahan and Athiya are seen across the key visuals and content for the campaign.
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Celebrating Personalised Gifting:
The idea behind “Present Perfect” is that a good present is one that represents the recipient’s personality, style and preferences.
The campaign takes advantage of the familiarity and individuality of the sibling relationship to elicit the thot that goes into choosing a gift, placing personal connection as a relevant part of the Raksha Bandhan gifting experience.
Michael Kors has handpicked a range of handbags, small leather goods, fragrances, watches, sunglasses and ready-to-wear, across categories and styles, for the occasion.
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Rakhi Gift Walls and Wish Service:
The campaign will also be seen in Michael Kors stores, where curated Rakhi gift walls will showcase a selection of products for the festive occasion.
In Mumbai and Delhi, the brand will launch an interactive Wish Service where customers can tell us what they would like to get from their sibling.
Michael Kors store associates will then share these wishes with the customer’s sibling in store, creating a bespoke gifting experience as part of the service.
Michael Kors’ Raksha Bandhan campaign, “Present Perfect”, highlights the thot behind gifting and the personal relationship between siblings.
