MakeMyTrip Launches AI Travel Assistant Myra Campaign With Aparshakti Khurana, Manjot Singh
MakeMyTrip has launched a new campaign featuring Aparshakti Khurana and Manjot Singh to promote Myra, its AI-powered conversational travel assistant.
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MakeMyTrip has launched a new digital campaign featuring Aparshakti Khurana and Manjot Singh to promote Myra, the company’s AI-powered travel assistant.
The campaign includes two digital films built around travel-related situations involving itinerary planning, accommodation preferences and family travel coordination, while positioning Myra as a conversational AI assistant capable of simplifying travel bookings and trip management.
The films revolve around the line, “Life ka mess? On you guys. Trip ka mess? Myra sambhaal legi,” using humour to contrast everyday personal complications with travel-related decisions managed by the AI assistant.
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Stress-Free Travel:
According to the company, the campaign aims to highlight how Myra can help users navigate travel planning more efficiently through conversational interactions
Commenting on the campaign, Raj Rishi Singh said the films were designed around the idea that while travel-related complications are common, managing them should not become stressful.
“The films bring alive a simple truth: travel complications are inevitable, but managing them shouldn’t be. With Myra, we are taking that stress away,” Singh said.
He added that Aparshakti Khurana and Manjot Singh helped bring the contrast between personal chaos and simplified travel planning to life in a relatable and entertaining manner.
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Multilingual AI Booking:
The campaign follows the launch of Myra 2.0, the latest version of the company’s AI-powered travel assistant.
According to MakeMyTrip, Myra 2.0 enables end-to-end travel booking through a conversational interface, allowing users to interact with the assistant in a more natural and personalised format.
The company also said the AI assistant supports voice-based travel booking in eight Indian languages, including Hindi, Tamil, Bengali and Marathi.
The campaign reflects the growing adoption of conversational AI and multilingual digital interfaces across India’s online travel ecosystem as platforms increasingly compete on convenience, personalisation and customer experience.
For the travel and technology industries, the initiative highlights how AI-powered assistants are evolving beyond simple search tools into end-to-end booking and trip management platforms capable of handling complex user interactions across multiple languages and travel scenarios.
